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 NEW

Advancing Knowledge.

Empowering Our Community. Shaping the Future of Marketing.

As part of MMA Academy’s ongoing commitment to elevate the marketing and media ecosystem, we are proud to launch the

MMA Academy Whitepaper Series: A curated collection of expert contributions designed to foster shared learning, encourage dialogue, and advance industry-wide understanding of emerging opportunities and challenges.

Released: 
February, 2026
File Size: 
4.6 MB
Education Section: 
Region: 

Beyond Viewability: Attention Time Drives Better Brand Outcomes for Mobile Ads

Adtech Innovator Launches First Digital Advertising Platform Based on Attention Time as a KPI

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In the “Digital Insights” series of white papers, we share findings from recent AAM research to shed some light on the challenges and opportunities media companies are facing in today’s digital landscape.