(August 8th, 2019) The Mobile Marketing Association in Indonesia, today announced the launch of the Ad Fraud, Brand Safety & Viewability Whitepaper, followed by an industry event in Jakarta. With the theme ‘ACT’ - Assess, Combat and Track - the series will help marketers assess their exposure to ad fraud, ways to strengthen brand safety, leverage performance marketing for ad platforms and drive accountability in mobile advertising.
If your company is an MMA member and you need log-in information, please email [email protected].
What are the differences between in-app and mobile web ad inventory?
How can creative formats be leveraged to make the most of the mobile environment?
And how might video playback experiences in mobile affect KPIs?
What are the differences between in-app and mobile web ad inventory?
How can creative formats be leveraged to make the most of the mobile environment?
And how might video playback experiences in mobile affect KPIs?
THE IMPORTANT DISCUSSION ABOUT HOW BRANDS CAN PROTECT THEMSELVES ONLINE IS THE IMPETUS BEHIND THIS WHITE PAPER. OF 14 BURNING TOPICS THAT NEED TO BE ADDRESSED, WE HAVE CHOSEN THREE PRIORITIES FOR THIS STAGE OF THE DISCUSSIONS: BRAND SAFETY, VIEWABILITY AND AD FRAUD.
If your company is an MMA member and you need log-in information, please email [email protected].
As video has emerged as one of mobile’s most engaging ways to reach consumers, the number of video formats and features has exploded.
But along with innovation, there’s confusion, which is why the MMA and its Mobile Video Committee have created The Buyers’ Lexicon for Mobile Video.
Featuring input from some of mobile video’s key players, it’s a handy reference guide that will help buyers understand this exploding, and complex, space. The Lexicon includes definitions and visuals of more than two dozen video placements, features and playback options. You’ll learn:
Most marketers don’t know it, but virtually everyone with a smartphone is playing mobile games. In the U.S. alone this year, some 192 million people will play, and for many of them – young, old, male, female – mobile gaming is a daily habit that outstrips most other smartphone activity in terms of time spent.
