Marketers have spent years perfecting how media is bought and targeted, and in a world where that precision has become table stakes, it’s no longer w…
Advertising across the funnel is one thing. Making it work together is another. This playbook from MMA India, Amazon Ads and WPP Media helps…
MMA SMARTIES Unplugged Indonesia 2026 Booklet is a practical guide to what award-winning marketing looks like today, bringing together the campaigns, …
Vietnamʼs facial skincare industry is entering an important transition phase, as growth is no longer driven by intensive treatments or complex …
Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital l…
The Knitwear category has firmly established its dominance in Vietnam's cold-weather social media landscape, particularly driven by Northern…
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
This report explores the evolving landscape of Matcha conversations on Vietnamese social media in 2025, where trends, user behaviors, and brand…
A practitioner's glossary from the MMA South Africa Retail Media Task Force, defining the terms, metrics and formulas driving retail media today,…
Based on insights from over 100 senior marketers at leading brands and agencies, The State of Video & CTV study finds that video is now at the heart…
"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2024 SMARTIES Awards winners. This booklet features detailed campaign …
Advancing Knowledge. Empowering Our Community. Shaping the Future of Marketing. As part of MMA Academy’s ongoing commitment to elevate the m…
Subscribe, listen, read & share today. Get our best content delivered to your inbox. Reduce the white noise but keep up to date on the latest in Marketing transformation.