In the AdTech world, which is full of a constant stream of new platforms, strategies, and acronyms, Yango Ads is throwing its hat into the ring with a new podcast
Dubai, May 2025. Nabd, the leading Arabic content app and platform, is excited to announce the launch of its new e-commerce section in the Kingdom of Saudi Arabia and the United Arab Emirates (with more countries soon). This latest addition further enhances the Nabd all-in-one experience, providing users with an effective way to explore thousands of product deals and listings across a vast array of shopping categories.
MMA MENA’s key initiative, MMA Academy, continues to empower marketing professionals with cutting-edge strategies through industry-leading programs. In a strategic collaboration with Digital Turbine, the MMA Academy Mobile Advertising Certificate Program was successfully completed in January, marking the region’s first certification initiative focused on mobile advertising.
Midios, la agencia de medios independiente del Grupo Black inicia su operación en Chile.
La agencia realizo un evento con los principales medios de comunicación del mercado publicitario de Chile.
Héctor Negro González (presidente Grupo Black), Sebastián Civit (vicepresidente Grupo Black) y Paula Riera (Gerente Gral. Midios Argentina) presentaron su plan de crecimiento en los diferentes mercados de Latam donde ya opera y su plan de desarrollo para este nuevo mercado.
Diego Abadie será el country manager de Midios Chile.
MIDIOS, the renowned media agency, announces the addition of CANDY to its client portfolio. Through this partnership, MIDIOS will be responsible for developing and executing media strategies for the brand.
CANDY is a company recognized for its innovation and commitment to quality in large home appliances. This year, the Italian brand celebrates 80 years of offering products that blend accessibility, innovation, and ease of use.
Midios has been selected by YPF as its new offline media agency after a rigorous bidding process in which leading agencies from the sector participated.
YPF, Argentina’s leading energy company and one of the most important in the country, has entrusted Midios with developing and managing its offline media strategy. This appointment represents recognition of Midios’ expertise and track record in media planning and buying, solidifying its position as a benchmark in the industry.
UAE, November 7th, 2024 – ArabyAds, a leading ad-tech company headquartered in the UAE, is thrilled to announce the soft launch of its latest innovation, the Household Graph—a next-generation audience targeting solution that enhances the reach and precision of CTV and mobile advertising campaigns. This beta release marks the initial phase of introducing the Household Graph to the market, where select leading partners will help shape its future and set benchmarks in the space.
