MMA MENA’s key initiative, MMA Academy, continues to empower marketing professionals with cutting-edge strategies through industry-leading programs. In a strategic collaboration with Digital Turbine, the MMA Academy Mobile Advertising Certificate Program was successfully completed in January, marking the region’s first certification initiative focused on mobile advertising.
Midios, la agencia de medios independiente del Grupo Black inicia su operación en Chile.
La agencia realizo un evento con los principales medios de comunicación del mercado publicitario de Chile.
Héctor Negro González (presidente Grupo Black), Sebastián Civit (vicepresidente Grupo Black) y Paula Riera (Gerente Gral. Midios Argentina) presentaron su plan de crecimiento en los diferentes mercados de Latam donde ya opera y su plan de desarrollo para este nuevo mercado.
Diego Abadie será el country manager de Midios Chile.
MIDIOS, the renowned media agency, announces the addition of CANDY to its client portfolio. Through this partnership, MIDIOS will be responsible for developing and executing media strategies for the brand.
CANDY is a company recognized for its innovation and commitment to quality in large home appliances. This year, the Italian brand celebrates 80 years of offering products that blend accessibility, innovation, and ease of use.
Midios has been selected by YPF as its new offline media agency after a rigorous bidding process in which leading agencies from the sector participated.
YPF, Argentina’s leading energy company and one of the most important in the country, has entrusted Midios with developing and managing its offline media strategy. This appointment represents recognition of Midios’ expertise and track record in media planning and buying, solidifying its position as a benchmark in the industry.
UAE, November 7th, 2024 – ArabyAds, a leading ad-tech company headquartered in the UAE, is thrilled to announce the soft launch of its latest innovation, the Household Graph—a next-generation audience targeting solution that enhances the reach and precision of CTV and mobile advertising campaigns. This beta release marks the initial phase of introducing the Household Graph to the market, where select leading partners will help shape its future and set benchmarks in the space.
Analytic Partners, the leader in Commercial Analytics, announced today that it has closed on an agreement to acquire Magic Numbers, a UK based marketing analytics firm. As part of Analytic Partners, Magic Numbers will be able to further improve its offerings and benefit from Analytic Partners’ scale, technology platforms and global presence.
Magic Numbers will remain an independent brand and will continue to build its client base. Magic Numbers will gradually be incorporated into the Analytic Partners network as the two organizations work together in transition.
Las métricas de atención han cobrado gran relevancia en la industria del marketing, especialmente en un entorno donde la atención del consumidor se ha vuelto un recurso escaso y valioso. Hoy, la capacidad de captar y mantener la atención se ha convertido en un desafío crucial para las marcas.
