Las métricas de atención han cobrado gran relevancia en la industria del marketing, especialmente en un entorno donde la atención del consumidor se ha vuelto un recurso escaso y valioso. Hoy, la capacidad de captar y mantener la atención se ha convertido en un desafío crucial para las marcas.
Dubai, August 12, 2024 – ArabyAds group and L’Oréal Middle East have forged a strategic partnership aimed at introducing a new influencer marketing platform designed to enhance brand engagement and visibility across digital channels. This collaboration leverages ArabyAds’ expertise in digital marketing and L’Oréal’s leadership in beauty to innovate influencer advocacy strategies in the MENA region.
[Dubai, UAE, 3rd July, 2024] Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Türkiye) region, has partnered with Digitas ME and ArabyAds to leverage connected TV advertising platforms and strengthen awareness for their upgraded mobile banking application, ENBD X. This advertising partnership creates a new milestone, marking the first-ever use of OEM led CTV advertising by a banking institution in the MENA region.
Dubai, June 2024. Nabd, the premier platform for Arabic content, announces the launch of Nabd Gold, a subscription service that offers users a premium ad-free experience on Nabd.This exciting new feature underscores Nabd’s commitment to delivering a superior, uninterrupted user experience while accessing a wide range of content.
Xapads has expanded its operations into the market and has appointed James Eppinger as Country Head, UK. As Country Head, James will be responsible for building a specialist team to roadmap innovation requirements for local demand, while securing partnerships with technology and supply partners.
The collaboration aims to elevate advertising benchmarks and deliver better solutions to clients.
The International Internet Business Department of Xiaomi announces the extension of its strategic partnership with Xapads for the year 2024. As the global core agency for Xiaomi Mi Ads, Xapads has demonstrated the crucial role it plays in the mobile internet advertising business of the smartphone OEM.
NEW YORK – March 14, 2024:Teads, the global media platform, today announced an expanded global partnership with LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, on exclusive CTV native advertising inventory in Australia, New Zealand, and across 10 Asia Pacific countries, including Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan and Taiwan.
Teads suma CTV a su propuesta en 12 nuevos territorios y combina el poder de la publicidad digital ahora en la pantalla más grande del hogar: la TV, proporcionando a las marcas un incomparable alcance premium omnicanal de más de 3.4MM de oportunidades publicitarias mensuales.
GMS presents a diversified business strategy to shift from legacy messaging provider to AI communications solutions partner, driven by customer engagement and exceptional customer experiences.
To align with this strategy, GMS is rebranding to introduce a more consumer friendly and tech style.
