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Mobile Marketing Association Elects John Costello, President of Global Marketing and Innovation, Dunkin’ Brands, as Chair of Global Board of Directors with MMA Relaunch

MMA announces marketer first and innovation focused mission and a rebranding overhaul with responsive design website and new logo

(NEW YORK, NEW YORK) May 6, 2014 - Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, as the new Chairman of its Global Board of Directors at the opening of the association’s New York Education Forum in New York City.

Content Tags (Deprecated): 
global board
global chair
greg stuart
john costello
MMA
Mobile Marketing Association
new logo
new mission
new website
rebranding
Member Mention: 
AdChina
American Express
Coca-Cola
Colgate-Palmolive
Dunkin' Brands
Facebook
Google
group m
hewlett packard
hilton
John Costello
kellogg
Mastercard
mcdonalds
Microsoft
mondelez
Pandora
R/GA
The Weather Company
Unilever
visa
Walmart
News Type: 
MMA Press Release

The MMA Announces Results of The First Ever Mobile Video Benchmark Study

Details Click-Through Rates for Mobile Video Ads, Time Of Day Usage, and Mobile Video Engagement for Use As Industry Benchmarks

News Type: 
MMA Press Release

Mobile Video Benchmark Study

Read the Press Release: 
The MMA Announces Results of The First Ever Mobile Video Benchmark Study
Released: 
April, 2014
Education Section: 
Archive

UMAP v.2.0: Mobile Phone Creative Best Practice from IAB

Read the Press Release: 
IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives
Released: 
April, 2013
Education Section: 
Archive

International Journal of Mobile Marketing

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