In October 2020, the MMA conducted a study to gain insight into how marketers are approaching the upcoming changes in IDFA and how they are preparing for the future of the ecosystem.
Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming.
We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming.
Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time.
Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming. We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming. Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time. We will discuss how mobile gaming is offeri
The MarCaps work—with MMA’s MOSTT—helped us get aligned within our team on what we need to be best in the world at, what we need to be good at and what we can assign to others. It also helped gain alignment with the rest of the executive team and added clarity to the discussions.”
MMA's work to help marketers cultivate best-in-classes practices and structures helps the entire profession, as evidenced by the latest effort around its revolutionary marketing capability framework and assessment tool,"
"Getting featured in Harvard Business Review adds another level of validation for MMA and shows the world how we keep on advancing knowledge and creating value for marketers.”
By using the MarCaps Readiness Assessment developed in collaboration with MMA’s MOSTT, we identified how marketing is going to help grow our business. We invested in new training for our marketers in economic modeling, entrepreneurialism, and storytelling so they can think more broadly about the value they are bringing and identify new opportunities for the business.”
