| Page 285 | MMA / Marketing + Media Alliance

MMA IMPACT India eBook 2021

MMA Impact India is part of a global series that MMA hosts across markets bringing the ecosystem of publishers, agencies, marketers and tech enablers under one roof to accelerate modern marketing practices, discuss and learn upcoming trends and challenges in modern marketing. It is held across 42 countries and has become a signature property that is poised to shape the future of modern marketing. 

Released: 
December, 2021
Region: 
APAC, India, Global

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Guide

Create your own Brand Safety Strategy

Read the 55+ page Brand Safety and Suitability Strategy Guide.
Created by marketers for marketers, most detailed guide on brand safety including best practices and practical worksheets.
Resource

Attribution is Hard. Is Multi-Touch Attribution (MTA) Worth the Effort?

New Whitepaper Reveals How Marketers Can Overcome Three Key Roadblocks to Implement MTA

Report: Marketers Must Overcome Three Key Roadblocks in Implementing Multi-Touch Attribution (MTA)

MMA Global’s report reveals not only the roadblocks, but approaches to overcome them moving forward.

News Type: 
MMA Press Release
News

Why the death of the cookie is threatening multi-touch attribution—forcing it to adapt

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