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[India] Unveiling - Modern Marketing Techniques Shape The Future Survey : MMA Initiative

[India] Unveiling - Modern Marketing Techniques Shape The Future Survey : MMA Initiative

Dec 10, 2020 · APAC

Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it.​ We will unveil the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.

Key takeaways :

  • Current usage of MarTech
  • Share of marketing budget for MarTech
  • Types of marketing technology most used
  • Future of marketing technology adoption trends and much more​
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Kunal Aman Vijayant Dhaka Rajeev Dhal Namrata Balwani
2021 State of Mobile for Marketers - Back by popular demand!

2021 State of Mobile for Marketers - Back by popular demand!

Feb 25, 2021 · Global

In one of the most attended webinars of 2020, last year’s report predicted that 2020 was the year that would shatter all mobile records. The pandemic supercharged and accelerated many mobile behaviors transforming businesses in the process. In this much anticipated 2021 State of Mobile for Marketers report, Amir Ghodrati, Director, Market Insights at App Annie will share surprising insights from this year’s survey, including how Covid-19 has transformed consumer behaviors across mature and emerging markets, and share tips and trends you need to know to be successful in 2021 and beyond. 

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Amir Ghodrati
How to Unlock the Gen Z Audience

How to Unlock the Gen Z Audience

Dec 15, 2020 · Global

Gen Z is part of the largest generation globally and as fairly new consumers with increased buying power and influence, companies have the opportunity to earn their loyalty in a way that resonates with this mobile-native generation. Hear Skye Featherstone, Product Marketing Manager, Direct Response, at Snap, Inc, and Amir Ghodrati, Director of Market Insights at App Annie, discuss the latest insights on Gen Z across categories and markets, learn what these apps have done to achieve success and what makes Gen Z different from previous generations.

Amir Ghodrati Skye Featherstone

The State of the Industry: 2020 Mobile Marketing in Indonesia

The report includes topics on the impact of mobile in the advertising and marketing Industry, covering various data, valuable insights, several techniques, allocation of budgets, mobile effectiveness and trends & outlook in the industry. The report showcases how mobile has been resilient despite budget constraints during the pandemic & how we are important this space has become for brands and marketers.

Highlights:

Released: 
November, 2020
Education Section: 
Benchmark Studies, Educational Documents, Perspectives
Region: 
APAC, Indonesia

Joel Rubinson - The Great Debate Full Transcript

Released: 
November, 2020
Region: 
Global
Attribution
Data
ROI

Dr. Leslie Wood - The Great Debate Full Transcript

Released: 
November, 2020
Region: 
Global
Resource

New Outcome-Based Marketing 2.0 research shows targeting the “movable middles” improves return on ad spend by 50%, attracts more non-buyers, and increases penetration across all brand buying groups

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