Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question…
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
In today’s rapidly evolving marketing landscape, staying ahead requires collaboration and insights from industry leaders. That’s why ShopBack and the …
Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion.…
Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
MMA SMARTIES Unplugged Indonesia 2026 Booklet is a practical guide to what award-winning marketing looks like today, bringing together the campaigns, …
In a world where fans don’t just watch the IPL but actively explore it through AI, a new layer of influence is shaping how brands are discovered, r…
In a world where women drive 70-80% of consumer purchases, why do so many brands still reduce them to stereotypical, ‘…
The MMA SMARTIES Awards is the world’s only global marketing awards program honoring innovation, creativity, and success – highlighting the teams and …
ISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
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