Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question…
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian…
MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is…
AI answers are the new front door to brand discovery. Most marketers sense that community conversation shapes what AI surfaces, but no one had…
Customers now research, compare, and decide with AI before they ever reach your site, and a lot of that doesn’t show up in your analytics. Pairing b…
Agentic AI is the new buzzword, but where are brands actually deploying it, and what’s working? A grounded look at maturity across the marketing s…
A practical guide packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and…
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
A cross-industry view of advertising in 2026: what brands are saying in their ads, how layered the messages are, and how much creative they’re p…
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