Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question…
Reach tells you your ad was delivered. It doesn't tell you it was remembered. BEYOND REACH is an industry paper, from MMA India and Publicis…
The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian…
What if you're trying to acquire the wrong customers? Most acquisition models are built to answer one question: who's likely to buy? But the…
Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
A curated e-learning library of proven AI applications across the marketing lifecycle, built by the Marketing + Media Alliance (MMA) India member…
Advertising across the funnel is one thing. Making it work together is another. This playbook from MMA India, Amazon Ads and WPP Media helps…
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
Marketers have spent years perfecting how media is bought and targeted, and in a world where that precision has become table stakes, it’s no longer w…
Half the planet already plays games. Most brands still show up for kickoff and miss the basket three days earlier. The Modern Gaming Marketing…
Peak Season Playbook is a strategic retail media guide designed for Türkiye's unique calendar of overlapping demand moments, including Valentine's …
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