If your company is an MMA member and you need log-in information, please email [email protected].
Members Only
Webinar Partner:
Jill Inglis
Founder & Principal Marketing Strategist, Gram Interactive
Joel Rubinson
MMA MTA Expert & President, Rubinson Partners, Inc.
Vassilis Bakopoulos
SVP – Head of Industry Research, Marketing + Media Alliance
Exclusive MATT member session on the new Outcome-Based Marketing 2.0 (OBM2) research. Session took place on November 18th, 2020 and served as a deep-dive on the mathematics behind the framework and how to apply as an attribution practitioner.
