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Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question…
What if you're trying to acquire the wrong customers? Most acquisition models are built to answer one question: who's likely to buy? But the…
A curated learning library of proven AI applications across the marketing lifecycle, built by the Marketing + Media Alliance (MMA) India member…
Marketers have spent years perfecting how media is bought and targeted, and in a world where that precision has become table stakes, it’s no longer w…
Advertising across the funnel is one thing. Making it work together is another. This playbook from MMA India, Amazon Ads and WPP Media helps…
Reach tells you your ad was delivered. It doesn't tell you it was remembered. BEYOND REACH is an industry paper, from MMA India and Publicis…
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian…
There is little disagreement that AI will reshape marketing, but thinking too narrowly about the technology can limit its value. The real opportunity…
The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing…
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