The MMA, in collaboration with Neustar, have released a brand new marketing growth strategy dubbed Outcome-Based Marketing 2.0 (OBM2). This framework outperformed traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS). OBM2 represents a major step forward in validating how marketing organizations can achieve profitable growth through responsive audiences for their respective brands in today’s rapidly changing marketing world.
Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming.
We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming.
Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time.
The MMA is the only global trade association that brings together the entire
ecosystem of marketers, tech providers, sellers and agencies with
representation and engagement from the highest levels, proven by our
Board of Directors.
What the audio streaming revolution means for marketers!
Consumers around the world are cutting the cord to cable TV and migrating their viewing and spending habits to Connected TV. Sitting at the convergence of TV and mobile phones, CTVs offer an app ecosystem similar to those on mobile — meaning consumers can watch shows, play games, learn a new language, listen to music or stream their favourite exercise classes from their television.
More than half of brands moving budgets to connected TV at the expense of other media.
This debate will include six CMO panelists, each in support of one of the presented marketing growth frameworks. The CMOs will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework from an executive perspective. This will be an exclusive, invite only event to gain perspective from top leaders in marketing.
This debate will include five marketer panelists, each in support of one of the presented marketing growth frameworks. The marketers will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework. The marketers will provide case study or anecdotal examples, helping to reveal considerations in choosing a model to best fits any given business.
This debate will include five analytic panelists, each in support of one of the presented marketing growth frameworks. The analytics will debate via a live, in-person or virtual session, discussing the scientific basis of each. This be a technical conversation, dissecting the research and mathematics behind each framework to better understand the mechanics behind each theory.
