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Maximize OTT performance: How dynamic creative technologies and AI can influence the streaming advertising landscape

Maximize OTT performance: How dynamic creative technologies and AI can influence the streaming advertising landscape

May 13, 2021 · Global

The pandemic has dramatically increased the number of video streaming households, and in a down marketplace in 2020, OTT was the only category that experienced double digit growth in ad revenue. As marketers increase their OTT budgets to reach a large, engaged audience, they also need to accelerate their creative performance to drive measurable consumer actions.

Join IBM as they discuss how advanced creative technologies and AI can help solve the obstacles marketers face in the OTT landscape and maximize video campaign outcomes. You will learn:

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Clare Clifford Rachel Chukura Tom Koch
Brian Quinn
President & GM
AppsFlyer
“
Apple’s planned updates are not widely understood, and if consumers act as they say they will, marketers are going to be severely challenged in how they monetize their apps.”

2021 Perceptions on IDFA Insights from a consumer perspective

Released: 
March, 2021
File Size: 
2.1 MB
Region: 
Global
The Council’s aim is to develop processes, programs, benchmarks, and measures to protect your brand’s reputation and marketing investment. The idea is to provide guidance and learnings to brands and performance marketers.

MMA’s Voice & Audio council originated in 2020 where we saw a huge untapped opportunity to connect with new target audiences that may not have been possible before due to barriers created by education, exposure, language and connectivity. The council will:

The Martech & CX Council empowers organizations to harness the potential of Martech & CX while ensuring privacy compliance.

Attribution
Data
MTA

MMA MTA DataMap

A concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. It is intended to be a collaborative tool for marketers, agencies, DMPs and MTA providers to use to ensure nothing gets left out of the discussion.

Specifically, it shows:

  • How aggregate data can be tied back to unified user IDs
  • The components of linkable marketing
  • How first, second and third-party data flows into creating audience segments
Released: 
April, 2021
Education Section: 
Best Practices, Guidelines
APAC: Digital Upskilling for 2021 and Beyond

APAC: Digital Upskilling for 2021 and Beyond

Mar 17, 2021 · APAC

Digital technology changes drastically every single moment. How do you make sure your team keeps up? Find out how you can inject continuous learning into the bustle of your daily work in this FREE webinar through the partnership of the MMA and the Certified Digital Professional (CDP), a regional group with a mission of transforming individuals and organizations into digital leaders through lifelong learning.

We will discuss some important questions:
- How do we instill a culture of learning in the org?
- How do we determine the areas we need to upskill in?

Phan Bich Tam Andra Maulana Mahyudin

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