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Global

Congratulations to the SMARTIES Indonesia 2024 Winners!

Ally Financial, Mediacom, Ad Council, Brady, and McKinney Win 2021 MMA SMARTIES Best In Show Awards

Ally Financial and Mediacom’s Animal Crossing wins Best in Show for SMARTIES X and Ad Council, Brady, and McKinney’s “End Family Fire - No Extra Life” Campaign wins North America Best in Show

“The work submitted this year represented an abundance of ingenuity, empathy and innovation, demonstrating how brands have reimagined how to best engage today’s consumers” according to Greg Stuart, CEO of MMA Global

News Type: 
MMA Press Release

XYZ Corporation

MMA Global, Under the Leadership of CEO Greg Stuart and Board Chair and GM Marketing Chief Deborah Wahl, Continues Record Growth, Welcomes 12 New Board Members and 150 New Members in 2021

The association’s Global Board now features over 20 CMOs from the world’s top companies — including AT&T, Best Buy and Salesforce — to assist in its mission of confronting and resolving the most complex challenges for marketers

News Type: 
MMA Press Release

Ogury launches Header Ad, an elegant and non-intrusive mobile format

London, November 4, 2021. Ogury, a global technology leader in mobile advertising anchored in privacy protection, is announcing the launch of Header Ad, a premium mobile format, which ensures full-creative visibility while respecting user experience. Ogury’s new ad format is mobile-native, and blends unobtrusively with the header of the mobile website page. This enables marketers to engage users without disrupting their content consumption.

Submitter's Company: 
Ogury
News Type: 
Member Press Release

Shell

Xapads Media Private Limited

Brand Safety

India Brand Safety Report 2021

Brand safety is in a nascent stage in India with limited awareness and very few brand custodians taking it seriously. The present brand safety guidelines are not aligned with the changing business needs where digital takes the centre stage. Brands will need to revisit their guidelines with a digital first approach. With Brand infringement increasingly becoming a gateway to brand safety issues, it cannot be ignored.There is a definite need to formalise a structured and purpose driven knowledge repository around brand safety in India.

Released: 
October, 2021
Education Section: 
Best Practices, Guidelines, Perspectives
Region: 
APAC, India, Global

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