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How Video Advertising Could Erode Brand Safety?

Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on relevant channels; brand is able to connect with.

MMA Impact India is part of a global series that MMA hosts across markets bringing the ecosystem of publishers, agencies, marketers and tech enablers under one roof to accelerate modern marketing practices, discuss and learn upcoming trends and challenges in modern marketing. It is held across 42 countries and has become a signature property that is poised to shape the future of modern marketing. 

Released: 
December, 2021
Region: 

The Brand Safety & Suitability Strategy Guide will provide critical guidance for marketers on how to establish an in-house capability to navigate brand safety and suitability issues.

News Type: 
Guide
Read the 55+ page Brand Safety and Suitability Strategy Guide.
Created by marketers for marketers, most detailed guide on brand safety including best practices and practical worksheets.
Resource
New Whitepaper Reveals How Marketers Can Overcome Three Key Roadblocks to Implement MTA

MMA Global’s report reveals not only the roadblocks, but approaches to overcome them moving forward.

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