Global | Page 90 | MMA / Marketing + Media Alliance

Global

July 23-25, 2023 | Napa, California

MMA EMEA Webinar - There is no new normal: Data-driven marketing: the difference between ‘buy’ and ‘bye’

Sep 13, 2022 · Global

The list of issues impacting advertisers right now is ever-expanding; from the fragmented world of emerging channels and endless shoppable touchpoints, through to inflation and global macro-forces affecting consumer confidence. Competition for attention is fiercer than ever. And key to an effective omnichannel strategy is translating the plethora of data available into actionable insights. Because data-driven marketing has never been more important for brands to gain share.

Caroline Harrison Philippa Snare Olivia O’Neil

Making Brands Shine Bright in 2022: Top Tips for Festive Marketing

Aug 10, 2022 · APAC

The much-awaited festive season in India is just around the corner, and we sense fireworks!

This is a time that presents exciting opportunities for both brands and consumers to connect with one another. But the competition is tough as many brands aim to capture their audience’s attention. This calls for innovation.

Take on a seamless, clutter-breaking way to reach your audience this festive season - and #LockTheirGlance.

MMA Global's 6th Annual State of Attribution Benchmark Report Reveals a Big Rise in Active MTA Adoption

News Type: 
April 17-19, 2023 / Miami Beach

Submitted by Avinash Pandey, CEO, ABP Network

Portfolios reflects the ethos of a brand where each existing and new vertical is driven by meticulously catering to customers and market demands. Designing a portfolio is not what you have to offer as a brand. It is to understand the diverse needs of your customers and align them with your capabilities. This process is based on thorough research and analysis which helps to innovate and remain a step ahead of the competition.

Head of Product
Airtel Ads

It was great to be part of the council and hear from the members in the meetings over the months.

VP Marketing
MakeMyTrip

Really excited to be part of this esteemed group.

Surging inflation has driven up the costs of many consumer goods, including food, fuel, cars, and travel. To counter these growing expenses, many consumers are shifting their shopping behaviors to minimize spending as much as possible. 

To help marketers better reach and engage consumers during this period of inflation, InMarket’s whitepaper, “How To Navigate an Economic Downturn for Marketers: Top 10 Marketing Moves for Inflationary Times” contains essential tactics for maximizing success.

Key strategies you’ll find in the report include:

  • Investing In Your Product
  • Engaging Consumers Throughout the Purchase Funnel
  • Always Be Optimizing
  • And 7 more!

Interested in a deeper dive into everything covered in the white paper? InMarket offers a custom Lunch & Learn for your team to dig into the insights and strategies presented here.

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Pages