Global | Page 94 | MMA / Marketing + Media Alliance

Global

MMA CMO & CEO Summit 2023

July 23-25, 2023 | Napa, California
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MMA EMEA Webinar - There is no new normal: Data-driven marketing: the difference between ‘buy’ and ‘bye’

MMA EMEA Webinar - There is no new normal: Data-driven marketing: the difference between ‘buy’ and ‘bye’

Sep 13, 2022 · Global

The list of issues impacting advertisers right now is ever-expanding; from the fragmented world of emerging channels and endless shoppable touchpoints, through to inflation and global macro-forces affecting consumer confidence. Competition for attention is fiercer than ever. And key to an effective omnichannel strategy is translating the plethora of data available into actionable insights. Because data-driven marketing has never been more important for brands to gain share.

Caroline Harrison Philippa Snare Olivia O’Neil
Making Brands Shine Bright in 2022: Top Tips for Festive Marketing

Making Brands Shine Bright in 2022: Top Tips for Festive Marketing

Aug 10, 2022 · APAC

The much-awaited festive season in India is just around the corner, and we sense fireworks!

This is a time that presents exciting opportunities for both brands and consumers to connect with one another. But the competition is tough as many brands aim to capture their audience’s attention. This calls for innovation.

Take on a seamless, clutter-breaking way to reach your audience this festive season - and #LockTheirGlance.

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Devika Sharma J K Varshika Lucky Saini +2
Article

More Marketers Are Adopting Multi-Touch Attribution, But There’s Still Some Frustration

For the First Time, Majority of Marketers Are Using Multi-Touch Attribution for Marketing Analytics

MMA Global's 6th Annual State of Attribution Benchmark Report Reveals a Big Rise in Active MTA Adoption

News Type: 
MMA Press Release

POSSIBLE 2023

April 17-19, 2023 / Miami Beach
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Rethinking Portfolio Strategy in Changing Times

July 15, 2022

Submitted by Avinash Pandey, CEO, ABP Network

Portfolios reflects the ethos of a brand where each existing and new vertical is driven by meticulously catering to customers and market demands. Designing a portfolio is not what you have to offer as a brand. It is to understand the diverse needs of your customers and align them with your capabilities. This process is based on thorough research and analysis which helps to innovate and remain a step ahead of the competition.

Ishan Mahajan
Head of Product
Airtel Ads
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It was great to be part of the council and hear from the members in the meetings over the months.

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