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Consumer Engagement
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Report On The Contribution of Advertising to Turkish Economy

Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Best Practices, Research, Trends Reports
Region: 
Global
Keywords: 
2021, report, advertising, economy
News

Ad Hoc Measures Don't Cut It for Brand Safety Anymore

Series

Watch Sessions On-Demand: The Great Marketing Growth Debates

Marketers may be familiar with at least one marketing growth framework, but few are familiar with them all. Through this series, the authors of leading growth frameworks presented their research and answered questions to help marketers make educated decisions on the optimal approach to drive growth for their business.

MMA In-Person Safety Protocols

CEO & CMO Summit is returning to Napa for a live, in-person event. Your health and safety are important to us. MMA will continue to monitor guidelines for healthy measures from the Centers of Disease Control and Prevention (CDC) guidelines. The safety of our attendees is and always been our top priority. As MMA Global returns to in-person, we feel these precautions and verifications will allow for a safe event for attendees and staff in July.

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Xapads Media expands business in Indonesia; appoints Edo Fernando as Country Head

As per the new role, Edo Fernando will be responsible for the strategic growth of Xapads Media in the country while further strengthening the local team, partnerships, and innovation in the sector.

News Type: 
Member Press Release

Great Debates 3: Reach vs. Targeting: A Contradiction or a Symbiosis?

To set the stage we have an analysis by two analysts at EY who explore the key points in two frameworks.

One by Byron Sharp whose thinking resolves around how brands grow, and the other by Joel Rubinson, a proponent of outcomes-based marketing and the pivotal importance of targeting consumers in the movable middle.

Following this we jump right into panel of experts who offer their take on both frameworks, and actionable advice for you to follow.

Released: 
December, 2021
Education Section: 
Educational Documents
Region: 
Europe, Global

Great Debates 1: Can you Choose Valuable Customers For Profitable Outcomes?

This is a literal transcription of the online events of MMA Germany - The Greate Debate Series 2021 and MMA Germany or MMA EMEA are not responsible for the opinions expressed in the content published by the contributors present in this publication respecting the freedom of expression that is in line with the values of MMA.

This is a non commercial publication.

Some images have been provided by the authors and others acquired in Adobe by the designer for editorial and non commercial purporses.

Released: 
December, 2021
Education Section: 
Educational Documents
Region: 
Europe, DACH, Global
News

The 10 Biggest Stories of 2021

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