Global

Download the 2022 Official SMARTIES Submission Guide

The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of modern marketing to reach and engage with consumers in all marketing channels. Gain recognition worldwide and be counted amongst the best in the modern marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories.

Released:

March, 2022

Region:

Global

Building a B2C Martech Stack in 2022

March 25, 2022

Member Company:

Netcore Private Limited

Martech stacks are the most stressful part of many marketers’ jobs. In a relatively short period, marketing has gone from low-tech to now spending a significant proportion of effort and budget acquiring and managing technology. Remember when there was a separate ‘digital marketing’ team?

The famous Marketing Technology Landscape graphic lists 8000 tech tools for marketers, up from 3800 in 2016. How many of them do you need? How many will drive business outcomes?

MMA Members' Stories - The Marketing anecdotes you don't want to miss

Mar 18, 2022 · APAC

The MMA Morning Series will share Vietnam members' effective marketing techniques of their successful campaigns, including intriguing anecdotes about their implementation.

Our speakers are the representative of BCA Solutions, VietGuys, and ZEE. Reserve your seats now to unveil the secrets.

Presentation Deck: If you'd like to download the complete webinar deck, click here.

How brands can build an emotional connection to consumers in Vietnam with help from Search

Apr 4, 2022 · APAC

As Search becomes more integral to the way Vietnamese people live, brands need to be sure they’re not caught off guard by marketing pitfalls that can limit the power of Search in their marketing strategy.

Pitfall No. 1: Omitting Search from your marketing plan
Pitfall No. 2: Using Search only for performance
Pitfall No. 3: Avoiding Search automation in marketing

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Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

If your company is an MMA member and you need log-in information, please email [email protected].

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Members Only

Marketing Attribution Think Tank Member Meeting: Q1 2022

Mar 9, 2022 · Global

Watch a replay and download meeting materials from our first quarterly Marketing Attribution Think Tank (MATT) meeting of 2022. In this meeting, covered a variety of updates, as well as opened the floor for feedback and input into a few projects in consideration for this year. The agenda for this meeting included:

Shared topline results from our first annual Marketing Growth Survey, revealing marketer understanding and application of marketing growth frameworks.

Members Only

Attribution

Marketing Attribution Think Tank (MATT) Q1 Member Meeting - Presentation Deck

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

If your company is an MMA member and you need log-in information, please email [email protected].

Released:

March, 2022

Region:

Global

Demystifying Brand Safety - Its Importance in Today's Evolving Ecosystem

Mar 30, 2022 · APAC

In today’s fast-paced and ever-evolving digital environment, it is crucial to ensure a transparent and quality environment for media buying in order to drive effective media outcomes. Rather than just focusing on campaign metrics such as reach or conversions, brands and advertisers are placing further importance on where their ads are appearing. Therefore, they need to be armed with tools and best practices to ensure they are protected against content that may damage their reputation.

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