Global | Page 121 | MMA / Marketing + Media Alliance

Global

Consumer Data in Marketing: Benchmarking survey and maturity analysis for the MMA in partnership with EY

In partnership with:
Released: 
April, 2021
File Size: 
2.9 MB
Region: 
Global

Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect

In June of 2020, Apple announced that with the introduction of iOS14, new privacy features would include consumer opt-in for permission to track.

Read the Press Release: 
AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use of Their Data
Released: 
March, 2021
Education Section: 
Research
Region: 
Global
News

Is Outcome-Based Marketing the Future of Media Planning?

IAS Launches First Industry-Wide Digital Ad Verification Training Program

JAKARTA, March 23, 2021 -- Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry’s first globally accredited training program for digital ad verification. 

News Type: 
Member Press Release
Podcast

Podcast: Dr. Omar Rodriguez Vila - Marketing is a Team Spor‪t‬

AI

Better Personalization without Cookies

To achieve better results, we must break the cycle of using the same tech in the same way.

Released: 
March, 2021
Education Section: 
Educational Documents
Region: 
Global

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