A toolkit developed to guide marketers through the process of identifying, selecting and applying MTA solutions to drive their business and specifically, to tie marketing to business outcomes.
Marc Speichert, global Chief Digital Officer at GSK Consumer Healthcare, will chair the board; inaugural project partners with Oxford University and General Assembly to define role of CDO
Obtaining proper data to execute MTA can be challenging. This report will walk you through the data sharing landscape and share workarounds to help overcome challenges to reach your full potential of your MTA analytics.
Thursday, February 18, 2021 - 6:30am to 7:30am CET
The pandemic has forced brands to better understand their customers behavior and journeys. Even a FMCG brand like FrieslandCampina, one of the world’s largest dairy companies which is always available in supermarkets — needs to adapt its e-commerce and content strategies.
How can non-D2C brands get closer to their customers and understand changing consumer behavior and customer journeys better?
Interactive grid allowing you to select, compare, and contrast data sharing practices of top publishers, breaking them down channel-by-channel, providing key information at a glance.
Members-only template designed to designed to assist marketers with evaluating and securing high-quality data for attribution efforts. It aims to help get answers to crucial questions regarding data aggregators, internal data sources, MTA providers, and DMPs.
As the industry leader in attribution research, the MMA is pleased to share our comprehensive annual benchmark studies tracking the latest trends in attribution.
