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Marketing Attribution Think Tank (MATT) Q1 Member Meeting - Presentation

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Released: 
March, 2022
Region: 
Report
New insights reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape

As part of the MMA’s Great Marketing Growth Debate, this research was launched to understand marketers’ application of the leading marketing growth frameworks presented as part of the series. Through this study, we aimed to explore two important questions:

  1. What is the level of marketing alignment when it comes to driving growth?
  2. How do companies approach marketing growth? 

Key Findings Include:

What is the level of marketing alignment when it comes to driving growth?

Released: 
April, 2022
Education Section: 
Region: 
Released: 
March, 2022
Region: 

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