Based on insights from over 100 senior marketers at leading brands and agencies, The State of Video & CTV study finds that video is now at the heart…
Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital l…
The Modern Marketing Reckoner 2025-2026 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, …
Present you the release of awaited Annual Report: Brand Safety and Martech 2024. This report unfolds how AI revolution, brand building, campaign, …
"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign…
The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable …
The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and…
The ‘Modern Marketing Reckoner 2024: Winning With AI Highlights’ Document is an extract from the hero MMR report that captures insights and key hig…
As generative AI increasingly transforms marketing practices, organizations need robust governance frameworks to harness its potential responsibly.…
The Marketing AI Implementation Checklist is a comprehensive guide for responsibly integrating AI into marketing strategies. It covers 13 key areas,…
The Marketing AI Risk Evaluation Framework guides businesses in assessing and managing risks associated with AI in marketing. It addresses key risk…
There is little disagreement that AI will reshape marketing, but thinking too narrowly about the technology can limit its value. The real opportunity…
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