Webinar: The State of Personalization

Personalization has moved from promise to pressure. New research from the Marketing + Media Alliance, EY, and Monks reveals how leading brands are pursuing personalization at scale—where it's working, where it's stuck, and what it takes to accelerate impact. Marketers report meaningful lifts from personalization, yet most programs still lean on manual execution and fragmented workflows. This session unpacks the reality behind the buzz and gives you a blueprint to move faster, smarter, and more profitably.

What You'll Learn

• The maturity reality check: 6 in 10 organizations say they've established personalization—but efforts cluster in social and email, and many journeys remain channel-first vs. customer-first.
• The lift—and the gap: Average reported campaign lift is ~24%, yet teams cite significant untapped upside due to manual processes and measurement limits.
• Execution bottlenecks: From creative development to targeting, marketers still "hand-craft" too much—slowing scale, especially for video.
• Content priorities for 2025: Social leads the personalization agenda; advanced teams increasingly insource creation and deploy AI for adaptation and repurposing.
• What separates leaders: CMO sponsorship correlates with stronger data foundations, better collaboration, and higher investment in analytics and AI/ML.
• Where to invest next: Practical moves across AI-driven content, team upskilling, and data capabilities to scale personalization and prove ROI.
   

Why Attend

• Clear benchmarks to gauge your program's maturity and set realistic growth targets.
• Playbooks to reduce manual work—using AI and orchestration to speed creative, targeting, and journeys.
• A prioritized roadmap for data quality, content scale, and measurement—so you can connect personalization to revenue.
   

Reserve your spot now to get the latest findings and a practical framework to scale personalization with confidence.