Thursday, August 28, 2025 - 12:00pm to 1:00pm SAST
Decoding Retail Media: Essentials for Marketing Professionals
Date: 28 August 2025, Thursday
Time: 12:00 – 13:00 (SAST)
Platform: Zoom
Hosted by: MMA South Africa & MMA Academy
Retail Media is Reshaping the Future of Marketing! Are You Ready?
Join us for an exclusive learning session designed to help marketing professionals gain a solid foundation in retail media and understand how to activate it effectively within their strategies.
In this practical, insight-packed webinar led by Odette Van Wyk, MMA South Africa Board Member and Consultant at Resonate Consulting, you’ll explore:
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The fundamentals of retail media and its growing strategic importance
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Key ad formats (e.g. sponsored products, onsite display) and how they function
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The power of retail media driven by first-party data and point-of-sale proximity
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Core metrics to measure and optimize performance
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Campaign setup and management essentials
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How to integrate retail media into your broader marketing and media plans, with a special focus on the evolving South African market landscape
Who Should Attend?
- Brand marketers
- Media and retail professionals
- Digital advertising specialists
- Strategists
- Planners
- Agency media buyers
- Anyone looking to level up their retail media expertise
Why Attend?
This is more than just a webinar; it’s your fast track to understanding one of the fastest-growing areas in modern marketing. Whether you’re new to retail media or want to sharpen your skills, this session will equip you with actionable knowledge you can use right away.
Speakers:
