Decoding Retail Media: Essentials for Marketing Professionals
Date: 28 August 2025, Thursday
Time: 12:00 – 13:00 (SAST)
Platform: Zoom
Hosted by: MMA South Africa & MMA Academy
Retail Media is Reshaping the Future of Marketing! Are You Ready?
Join us for an exclusive learning session designed to help marketing professionals gain a solid foundation in retail media and understand how to activate it effectively within their strategies.
In this practical, insight-packed webinar led by Odette Van Wyk, MMA South Africa Board Member and Consultant at Resonate Consulting, you’ll explore:
The fundamentals of retail media and its growing strategic importance
Key ad formats (e.g. sponsored products, onsite display) and how they function
The power of retail media driven by first-party data and point-of-sale proximity
Core metrics to measure and optimize performance
Campaign setup and management essentials
How to integrate retail media into your broader marketing and media plans, with a special focus on the evolving South African market landscape
Who Should Attend?
Why Attend?
This is more than just a webinar; it’s your fast track to understanding one of the fastest-growing areas in modern marketing. Whether you’re new to retail media or want to sharpen your skills, this session will equip you with actionable knowledge you can use right away.
