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Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question…
The AI Marketing Maturity Study in Partnership with EY, showcases the extent to which brands and marketers are integrating AI across Creative &…
The Modern Marketing Reckoner 2026 is MMA India & WPP Media’s flagship industry report. Now in its 6th edition. This year, it is built around a…
MMA SMARTIES Unplugged Indonesia 2026 Booklet is a practical guide to what award-winning marketing looks like today, bringing together the campaigns, …
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
The Modern Marketing Reckoner 2025-2026 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, …
Based on insights from over 100 senior marketers at leading brands and agencies, The State of Video & CTV study finds that video is now at the heart…
"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2024 SMARTIES Awards winners. This booklet features detailed campaign …
A Practical Roadmap for Marketing Organizations. Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this…
The Quick Commerce Playbook India 2025 is designed as a definitive guide for brands, businesses, and investors navigating India’s fast-evolving Q-…
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