The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and…
Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
With conflicting recommendations and marketer practices about advertising impression allocation approaches (ie ‘the media strategy’), from approaches …
Our eighth annual study highlights the latest trends in marketing measurement and attribution for 2024. Marketers have shown increased economic…
The Quick Commerce Playbook India 2025 is designed as a definitive guide for brands, businesses, and investors navigating India’s fast-evolving Q-…
Kickstart your journey to eCommerce excellence with the 'D2C Advantage X Toolkit' report, a collaborative effort by MMA Global India & Publicis…
In the dynamic realm of global marketing and advertising, Artificial Intelligence (AI) has evolved from a technological shift to a strategic…
In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize…
The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the tea…
Delve into a dynamic report decoding the transformative influence of AI across marketing's four key pillars. Leading AI revolutionaries and…
The year 2024 has seen remarkable technological advancements in marketing, with Generative AI (Gen AI) emerging as a game-changer. In an increasingly…
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