Webinar Archive

Your customers are mobile, and they’re inundated with advertisers vying for their attention. Customers use dozens of apps —branded apps leveraging push messages, group messaging apps (e.g. LINE, WhatsApp, GroupMe), SMS/MMS, to name a few. Understanding the future of your mobile audience is the key to your success. Join ExactTarget as they take a detailed look at the current and future state of mobile marketing. We'll help you cut through the clutter and stay relevant. Finally, five steps to successfully building an engaged mobile audience.

During this presentation we'll examine:

The growth of mobile devices across the globe is rapidly increasing, and privacy concerns in Online Behavioral Advertising (OBA) are following that same trend. Recent research has shown that 8 out of 10 consumers will not download an app they don’t trust. Most important, self-regulatory bodies such as the Digital Advertising Alliance (DAA) have taken note by releasing the Application of Self-Regulatory Principles to the Mobile Environment.

Join Buffalo Wild Wings, space150, and Nielsen as we discuss a real-world success story in mobile brand advertising. Learn how the brand and agency collaborated to create an engaging in-app gaming experience across both the online and mobile medium, and worked with Nielsen to deploy a multi-screen measurement strategy using consistent, relevant metrics to measure results.

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It could be the calm before the impending TCPA regulation storm as the new TCPA laws have just gone into effect. As a brand marketer, you need to ensure that your marketing mobile campaigns run full steam ahead, and that the solution providers you use are operating in compliance with the new regulations related to consent management. In addition, you need to ensure that your mobile customer database is up to date and accurate to ensure that you are not at risk of TCPA violation.