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  3. Webinar Archive
  2. Events
  3. Webinar Archive

Webinar Archive

Embracing MMA's Universal Mobile Ad Package Standards: Benefits and Where We Go From Here

Thursday, January 19, 2012 - 2:00pm EST

The MMA Universal Mobile Ad Package v.2.0 is a set of 6 ad unit sizes that take the guesswork out of planning and buying advertising for mobile phones. With UMAP v.2.0 the MMA is able to identify the ad unit sizes that can run virtually anywhere around the globe, on either smartphones or feature phones. Creative and media agencies benefit from this because they can more readily include mobile in their media plans. Publishers and ad networks also benefit because it removes some of the friction that exists when many sellers offer ad sizes only a fraction different than others.

How Newspapers Can Optimize Traffic and Revenue with Mobile, Part 2: A Look at Mobile Apps

Tuesday, December 13, 2011 - 2:00pm EST

With U.S. smartphone penetration hitting 40% and tablet ownership expected to exceed 40 million by the end of 2012, the opportunities for reaching users through mobile apps are substantial. But research also shows app abandon rates are very high. How to best engage users in your mobile apps, drive usage and deliver that audience to advertisers? In this joint MMA/NAA Webinar, mobile industry experts will offer five critical steps for optimizing your usage and revenue on mobile apps.

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Thinking Human: How to Optimize and Sustain Consumer Engagement

Tuesday, December 6, 2011 - 2:00pm EST

We need to remember to "think human" when it comes to mobile marketing. In today's world of mass marketing overload getting a potential customer's attention is a scarce resource. You need to focus not only on getting the opt-in, but also how to sustain consumer engagement. This should not be done simply with algorithms and technology, it requires a human touch to demonstrate very quickly that what you are offering – your content – is worth paying attention to. This discussion will illustrate best practices for "thinking human."

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Marketing Mobile Applications

Thursday, December 1, 2011 - 2:00pm EST

A great mobile app starts with a good concept, but making that concept a reality is a complex process. Native mobile applications present brand owners with an unprecedented opportunity to connect with their customers – yet most are used a handful of times before they are forgotten or deleted altogether. In order to stake their claim on the most valuable real estate in the world – smartphone and tablet desktops – brands needs to fully understand the mobile application lifecycle and the steps that produce an app that is frequently downloaded and frequently used.

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How Newspapers Can Optimize Traffic and Revenue with Mobile - Part 1: A Look at Mobile Web

Wednesday, November 9, 2011 - 2:00pm EST

While many newspapers are seeing substantial audience growth on their mobile Web sites, it still represents a small percentage of overall digital audience. More significant, revenue is growth is not keeping pace with traffic growth. In this joint MMA/NAA Webinar, mobile industry experts will offer five critical steps for optimizing your traffic and revenue on mobile web sites.

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Mobile Barcode Marketing – From A to Z

Thursday, November 3, 2011 - 2:00pm EDT

Mobile Barcodes (more specifically; QR Codes) have started to pop up everywhere. We see them appearing in magazines & catalogs, on outdoor signage, on packaged goods, on billboards, and even as artwork. Given the increasing adoption of Smartphones and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle with near infinite opportunities. Unfortunately, far too many Marketers utilizing Mobile Barcodes are sacrificing its true potential – merely using them to direct consumers to an existing website.

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What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Thursday, October 27, 2011 - 2:00pm EDT

Looking to drive sales in-store via mobile marketing? In order to do so and generate higher-than-industry-average results from mobile campaigns, context is key.

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Mobile Relationship Management: Strategies For Weaving Mobile Throughout the Customer Lifecycle

Thursday, October 20, 2011 - 2:00pm EDT

If you’re executing your mobile initiatives in a silo that’s disconnected from your overall marketing strategy, then you’re not taking advantage of the true power of mobile marketing. Launching an iPhone app or a mobile web page does not equal a mobile strategy. Instead, successful mobile marketers need to take a more holistic approach to designing a mobile strategy – one that’s tightly aligned with their brand’s broader marketing objectives and mapped to their customer journey.

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The Relevancy Group Marketer Survey Results: State of the Mobile Marketing Industry

Thursday, October 6, 2011 - 2:00pm EDT

According to eMarketer, mobile ad spending is predicted to reach 1 billion dollars in 2011. Impressive as these figures might be, there is the potential for even more growth. Given the explosive adoption of smart phones, marketers now have a tremendous opportunity to increase their mobile spend even further and speak to consumers no matter where they are – iPhones, iPads and Android devices. In July 2011, The Relevancy Group conducted a survey of mobile marketers from top mobile brands to inquire about the challenges and opportunities present in mobile marketing today.

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Future of Mobile Marketing is Contextual Relevance: Exploring Mobile Local Search

Wednesday, September 28, 2011 - 2:00pm EDT

What are the opportunities for marketers? How are brands connecting with consumers?

The future of mobile marketing depends on taking advantage of context. In this webinar Poynt will explain what it means to launch contextually relevant mobile campaigns. Poynt will discuss how brands and marketers can use context to connect directly with consumers and provide specific examples on how these campaigns can generate higher than industry average results.

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