Protecting the privacy rights of users and continuing to deliver transparency and control is critical to any business. When privacy is breached, this not only affects business operations but more importantly, your end-users and their trust in you. In this new era of mobile in which customer data powers everything down the value chain, it's your responsibility to understand customer privacy and data protection.
While mobile marketers have become very adept at utilizing the power, reach, and momentum of the mobile device to drive product interest and inquiries, conversion to purchases has lagged far behind. Challenges such as checkout integration, mobile site optimization, and wallet adoption and acceptance have proved significant barriers to driving more prolific product purchases on mobile devices. This is evidenced by the fact that the click-to-purchase conversion rate for the desktop is four times higher than that on mobile devices.
With many years working closely with MMA members representing brand marketers, media agencies, publishers, networks and technology enablers, in addition to his own experience across the mobile ecosystem, Michael Becker will share his insight on what has allowed many MMA members to sustain a remarkably consistent competitive edge and how other companies can apply this best practice. Key topics to be discussed will include:
As you grow and build your audience-base, the focus on privacy management and consumer privacy becomes critical to your organization. Privacy management is equally important with the growth of mobile applications and digital editions.
Hear experts, Robin Andruss, Director of Privacy Solutions at TRUSTe, and Vicki Ryan, Head of Marketing for Pinsight Media+ mobile advertising at Sprint, as they share insights on how to best manage your customer privacy, while increasing trust among customers.
This is a must-attend webcast for Marketers! Attend and learn:
The Alliance for Audited Media recently conducted an online survey of its publisher members—newspapers and consumer and business magazines—to share their experiences with paywalls, apps, revenue models, devices, auditing and much more. In addition to the broad survey, AAM interviewed a select group of top publishers to find out more about their perspectives.
Join AAM’s Digital Services Vice President Eric John for a new webinar that highlights the survey findings and takes an in-depth look at what publishers really think about:
All screens are now connected. They not only define our content but more importantly the way the we consume and use this content. The 2010s will not only be defined by screens but by the spaces between them and the greatest challenge facing our digital economy will be how to connect the content, commerce and communication seamlessly across these screens.
This presentation will explore the business of the screens and challenge retailers, brands and malls face in 2013.
Find out how some of the world’s largest brands—and most influential mobile pioneers—are connecting with customers in increasingly relevant and personal ways.
From embracing the second screen during a broadcast, to guiding users through a store for a better shopping experience, companies including Starbucks, Walmart and Walgreens shared their best practices at Mobile Saturday.
Social media and ALL digital marketing have become forever linked. And the research, case studies and proven tactics are truly showing themselves as ubiquitous in application for any Social Media Strategy. Whether it’s the explosive growth of Mobile in APAC or the Social Media success stories in the US, all companies that embrace the trends and boldly executing are seeing tremendous ROI…and we’ll show you why and how. You’ll learn:
Join us for an understanding of how location-based mobile marketing and advertising can be successfully harnessed by brands and merchants. We’ll detail case studies covering innovative campaigns for premier advertisers. We’ll also explore how mobile fits into broader omni-channel strategies and take a look ahead at how new commerce opportunities will evolve in the coming year.
