MMA Press Release

London, UK, 23rd January, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the appointment of Chris Babayode as Managing Director for EMEA. He will be working alongside the organisation’s global leadership team, led by CEO Greg Stuart, to expand the MMA’s voice and reach in the EMEA region.

The MMA, the official mobile sponsor of the 60th Cannes Lions International Festival of Creativity, architects a program that highlights the power and potential of mobile marketing

New Guidelines Will Simplify Development of Mobile Advertising 

Guidelines to Empower Creative Groups by Reducing Industry Fragmentation 

New York, NY, 25 January 2013 With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units, the Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) today released “Mobile Phone Creative Guidelines” for public comment, simplifying the development of ad units across the industry.

• Maxus wins the agency of the Year award 
• Titan HTSE’s “Light powered Media for Light Powered watch wins the Campaign of the Year award
• Vserv.mobi wins the Media Company of the Year award

New York, NY (July 31, 2012) — Today, the MMA (Mobile Marketing Association) announced that JWT Executive Creative Director Eric Weisberg, who led the team that developed the Johnson & Johnson BAND-AID® Magic Vision augmented reality application that won a Gold Lion at the 2012 Cannes Lions International Festival of Creativity, will serve as first ever Jury Chair for ‘The Smarties™’ Awards 2012- the only global awards program dedicated exclusively to mobile marketing.

 MMA Now Accepting Submissions for the World’s Only Mobile-Focused Global Marketing Awards – The SMARTIES™.