MMA Press Release | Page 15 | MMA / Marketing + Media Alliance

MMA Press Release

Pontiflex's AdLeads Program Offers Businesses of All Sizes a Fully Automated and Affordable Way to Run Mobile Signup Ads on iPhone, iPad and Android Devices
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Development and delivery of touch enabled mobile web experiences simplified. Demo Tactile mobile web apps for major global brands demonstrate power of Tactile to create engaging experiences.
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Mainstream mCommerce Adoption will be driven by Women and Mature Users – BuzzCity Survey India named as top performing mobile advertising region & Western Europe still demonstrates strong growth London, 17th January 2012: BuzzCity’s latest quarterly report, released today, showcases the trends and forces in the mobile advertising industry. BuzzCity has seen tremendous growth with mobile ads served more than doubling in 2011, and year-on-year growth of 139%. More than 126 billion ads were served in 2011, compared with 52 billion in 2010.
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POYNT EXPANDS FEATURES IN THE UNITED KINGDOM TO INCLUDE PETROL PRICES POWERED BY WHATGAS.COM

UK users can now find and share the best prices on local petrol

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POYNT LOCAL SEARCH AND ADVERTISING PLATFORM SURPASSES 11 MILLION USERS & 2.1 BILLION INTERACTIONS GLOBALLY

Calgary, Canada—November 09, 2011—Poynt Corporation (TSX-V: PYN) (“Poynt Corp.” or the “Company”), a global leader in mobile local search and advertising, today announced the Poynt Platform, (“Poynt” or “the Platform”) has surpassed the 11 million user milestone. In addition an aggregate of 2.1 billion interactions have been recorded by Poynt users globally. The increase in users and interactions has been a catalyst for the Company’s revenue growth.

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Google Launches Our Mobile Planet At MMA Forum London

On October 6th, Google launched a new mobile consumer data resource at the Mobile Marketing Association Forum in London. The Our Mobile Planet website provides users with free access to the full set of data from the “Global Mobile Research: The Smartphone User & The Mobile Marketer” initiative conducted on behalf of Google by Ipsos GmbH in collaboration with the MMA.

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Survey Finds 43 Percent of Marketers Not Increasing Mobile Advertising Spending Cite Low ROI From Mobile Campaigns as Biggest Deterrent The Relevancy Group Survey Also Reveals That Marketers Are Dissatisfied With Click-Based Mobile Advertising and Prefer Email and Social Signups Over Click and Impression-Based Mobile Ad Units
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BuzzCity’s Djuzz global data identifies key devices for mobile gamers
BlackBerry making headway as device of choice for mobile gamers

London, 13 January 2011: Global mobile media company BuzzCity today releases its latest monthly Djuzz Mobile Gaming Metrics report (from December 2010 data) which analyses the traffic and usage of its mobile gaming portal Djuzz. The report also highlights trends in mobile gaming over the past eleven months since Djuzz launched. In less than one year of operations, Djuzz has delivered nearly 50 million games.

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Enters market to leverage regional strength as largest mobile advertising network

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India market poised for explosive growth given strong consumer acceptance of mobile ads combined with massive reach and scale of ad impressions.

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