Guidelines to Empower Creative Groups by Reducing Industry Fragmentation
New York, NY, 25 January 2013 Withthe rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units, the Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) today released “Mobile Phone Creative Guidelines” for public comment, simplifying the development of ad units across the industry.
The Smarties™celebrate and award the teams and talent that are blazing new trails in mobile marketing
New York, NY, 25 September 2012 Legendary comedian, Colin Quinn, will emcee the Mobile Marketing Association (MMA) Smarties™ Gala on October 3, at a venue befitting the coveted awards hosted at Jazz at Lincoln Center.
Asia Pacific, 25th June 2012 – Mobext, the mobile marketing agency brand of Havas Digital, announces the launch of a proprietary, next generation global mobile messaging platform. The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns.