mobile advertising | MMA / Marketing + Media Alliance

mobile advertising

The Definitive Guide to Location Data

June 26, 2019

There is a lot of confusion that exists about location data. Although the concept has been around for a while, the mobile advertising and marketing industries have a habit of making claims and conflating ideas so often that it becomes difficult to understand what is real, what is possible, and what is completely unfounded.

Gimbal's Definitive Guide to Location Data is a deep dive about how location technology works, the valuable data it generates, and where it can be applied.

2018 Holiday Advertising Forecast - Survey

This holiday season, retail spending, both online and in-store, could reach new heights. The latest Consumer Confidence Index numbers, which measure consumer sentiment towards buying intentions, haven’t been this high since October 2000, eighteen years ago.

To understand how and when retailers plan to reach holiday shoppers, we surveyed over 260 owners and managers of small-to-medium businesses in the United States. Find insights on:

  • Where SMBs will spend their holiday ad dollars
  • The influence of geotargeting
  • Which digital channels will get the most attention
  • Holiday ad spending trends 

MMA members can download a copy here.

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PDF(s): 
PDF icon reveal-mobile-holiday-advertising-survey-2018.pdf
Content Tags (Deprecated): 
social media
mobile advertising
Geo targeting
location-based marketing
Location Based Advertising
Research Type(s): 
Public Research

Webinar: Two Case Studies on Geotargeting

This 30 minute webinar highlights two successful local mobile advertising campaigns that leveraged beacons and geotargeting.
Content Tags (Deprecated): 
beacons
Geo targeting
Geo-location
location-based marketing
Location Based Advertising
mobile advertising
Member Mention: 
Reveal Mobile
News Type: 
Member Press Release

Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America

Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America • Audio.ad will be XAPPmedia’s exclusive representative in Latin America and the U.S. Hispanic market • Audio.ad will offer XAPP Ads® that enable mobile consumers of music streaming services and other audio apps to interact with advertising simply by speaking
Content Tags (Deprecated): 
mobile advertising
audio advertising
Mobile marketing
audio advertising solutions
mobile audio advertising
News Type: 
Member Press Release

AUDIO.AD LANZA EN LATINOAMÉRICA Y EN ESTADOS UNIDOS EL FORMATO PUBLICITARIO DE AUDIO INTERACTIVO XAPP ADS®

AUDIO.AD LANZA EN LATINOAMÉRICA Y EN ESTADOS UNIDOS EL FORMATO PUBLICITARIO DE AUDIO INTERACTIVO XAPP ADS® • Audio.ad será el representante exclusivo de XAPPmedia en América Latina y el mercado hispano de los Estados Unidos • XAPP Ads® permite a los consumidores móviles de servicios de música digital y aplicaciones de radio interactuar con anuncios publicitarios a través de la voz.
Submitter's Company: 
Content Tags (Deprecated): 
mobile advertising
Mobile marketing
mobile audio advertising
mobile audio solutions
audio advertising solution
News Type: 
Member Press Release

Think you don’t need mobile in your channel split? Think again.

August 3, 2016

Last year most sites saw that mobile usage topped that of desktop. A lot of smart advertisers have already started increasing their mobile spend on mobile, but still many marketers don't understand how big mobile really is. As a result, the marketers that do not shift spending from desktop towards smartphones/tablets are missing out on a lot of consumers. Mobile is already huge for consumers and if you don't act now your brand will really miss out.

How huge is mobile really?

Swedbank Mobile bank screen

Swedbank Mobile bank

Title: Swedbank Mobile bank

Brand: Swedbank

Category: Financial services

Agency: Nexd

Vendors: Delfi, Postimees, Õhtuleht, Smartad

Region: Estonia

Timeline: 28.12.15 - 17.01.16

Results:

Swedbank
mobile banking
AdCanvas
mobile advertising
case study
Future of mobile advertising
best platform
Ad platform
SlideShare

Closing the Gap Between Mobile Consumption and Ad Spend

December 8, 2015

Closing the Gap Between Mobile Consumption and Ad Spend

 

A Completely Different Beacon Case Study

We love detecting Bluetooth beacons anywhere in the world. Detecting and classifying beacons creates a very distinct source of data from which we build mobile audience profiles. As mobile devices bump into known beacons, we understand an app audience's real-world behaviors and interests.

iBeacon
beacons
mobile audience
mobile targeting
Retargeting
location targeting
mobile advertising
beacons
mobile advertising
ibeacon
mobile audience
mobile targeting
retargeting
location targeting

Mobile Strategy For The Holidays: Two Industry Insiders Answer 5 Critical CMO Questions

November 6, 2015

By Scott Rayden, 3Q Digital

Mobile advertising is poised to make or break 2015 goals for millions of companies over the next six to seven weeks.

As we head into the holiday season, I posed a few critical questions to two of the brightest minds I know in mobile: Hathway CSMO Kevin Rice and 3Q Digital VP of Mobile Strategy Craig Weinberg. (Disclosure: Mobile agency Hathway is a 3Q Digital partner, and 3Q Digital is my employer.)

If you’re looking for any edge you can get in your holiday mobile campaigns, these guys have answers.

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