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MMA Press Release

Singapore – September 29, 2014 – Big Mobile, APAC’s leading independent mobile specialist, has launched a range of creative new high impact display advertising formats specifically designed for smartphone and tablet.
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Effective business results combine with outstanding creative from Brands and Agencies to make the shortlist

London, England (September 4, 2014) – The Mobile Marketing Association (MMA) in EMEA continues to deliver on its mission to accelerate the transformation and innovation of marketing through mobile by revealing today the shortlist for its inaugural Smarties ™ Mobile Marketing Awards.

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First Board of its Kind Brings 25 Leading Global Brand Marketers Together to Drive Against MMA’s Strategic Mobile Marketing Agenda
 
New York, New York; July 1, 2014: In keeping with the Mobile Marketing Association’s (MMA) new ‘marketer first’ mission and aligning with its commitment to help marketers around the world leverage the power of mobile, today the MMA announced the formation of MM25.  
 
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Analysis of 450 award winning and leading brand mobile campaigns uncovers five crucial creative insights

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Supports Organization’s New Purpose and Marketer First Approach

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MMA announces marketer first and innovation focused mission and a rebranding overhaul with responsive design website and new logo

(NEW YORK, NEW YORK) May 6, 2014 - Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, as the new Chairman of its Global Board of Directors at the opening of the association’s New York Education Forum in New York City.

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Details Click-Through Rates for Mobile Video Ads, Time Of Day Usage, and Mobile Video Engagement for Use As Industry Benchmarks

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London, UK, 23rd January, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the appointment of Chris Babayode as Managing Director for EMEA. He will be working alongside the organisation’s global leadership team, led by CEO Greg Stuart, to expand the MMA’s voice and reach in the EMEA region.

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The MMA, the official mobile sponsor of the 60th Cannes Lions International Festival of Creativity, architects a program that highlights the power and potential of mobile marketing

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