Summary Session - The Great Debate Slides | MMA / Marketing + Media Alliance

Related Content

Document

Mar 20, 2026
The State of Brand Marketing Accountability

Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
Document

Oct 1, 2025
Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
Document

Apr 7, 2026
How Marketers Make Decisions: The State of Marketing Analytics

Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question…
Document

Nov 12, 2024
MMA Indonesia Modern Marketing Reckoner 2024 Report

The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable …
Document

May 20, 2026
MMA INFLUENCER MARKETING GUIDE

.mma-v4-wrapper { width: 100%; margin: 40px auto; font-family: 'Inter', 'Segoe UI', Roboto, Helvetica, Arial,…
Document

May 12, 2026
How to Activate Your MMA Member Benefits

This is MMA Global's member onboarding guide, covering four main areas of benefits: Events & Education — Access to member-only webinars, on-demand …
Document

Nov 25, 2024
E-commerce: Strategic Insights into Vietnamese Shopper and Travel Behaviors in 2024

In today’s rapidly evolving marketing landscape, staying ahead requires collaboration and insights from industry leaders. That’s why ShopBack and the …
Document

Oct 18, 2024
State of AI in Marketing in Germany 2025

Welcome to the State of AI in Marketing in Germany report, an in-depth exploration of how artificial intelligence (AI) is reshaping the ma…
Document

Apr 4, 2025
Download the 2025 Official SMARTIES Submission Guide

The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the tea…
Document

Nov 12, 2024
Kantar Study - Trendspotting among Winning Entries 2024

Marketing today has become an experiential learning discipline. It has moved away from books, classrooms and meeting rooms to test & learn sandboxes,…
Document

Nov 21, 2024
Retail Media 2.0 - Moving Up The Funnel

Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion.…
Document

Apr 14, 2025
Modern Marketing Reckoner 2025: CMO’s Guide to Growth Hacking

The CMO’s Guide to Growth Hacking will explore the multiple levers of marketing where hacking could yield growth for brands and businesses. The re…

Summary Session - The Great Debate Slides

Related Content

Document

The State of Brand Marketing Accountability

Document

Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Document

How Marketers Make Decisions: The State of Marketing Analytics

Document

MMA Indonesia Modern Marketing Reckoner 2024 Report

Document

MMA INFLUENCER MARKETING GUIDE

Document

How to Activate Your MMA Member Benefits

Document

E-commerce: Strategic Insights into Vietnamese Shopper and Travel Behaviors in 2024

Document

State of AI in Marketing in Germany 2025

Document

Download the 2025 Official SMARTIES Submission Guide

Document

Kantar Study - Trendspotting among Winning Entries 2024

Document

Retail Media 2.0 - Moving Up The Funnel

Document

Modern Marketing Reckoner 2025: CMO’s Guide to Growth Hacking

Get News from the Alliance