Summary Session - The Great Debate Slides | MMA / Marketing + Media Alliance

Related Content

Document

Mar 20, 2026
The State of Brand Marketing Accountability

Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
Document

Oct 1, 2025
Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
Document

Apr 7, 2026
How Marketers Make Decisions: The State of Marketing Analytics

Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question…
Document

Jul 16, 2026
AI Disruption of Marketing Operating Models

MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is…
Document

Jul 14, 2026
Customer Lifetime Value Prospecting

What if you're trying to acquire the wrong customers? Most acquisition models are built to answer one question: who's likely to buy? But the…
Document

May 20, 2025
Download the 2026 Official SMARTIES Brasil Submission Guide

MMA SMARTIES AWARDS Celebrating Innovation and Creative Effectiveness The only innovation award that recognizes leaders, brands, agencies, and…
Document

May 6, 2025
MMA Brand Safety & MarTech Industry Report Indonesia 2025

Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital l…
Document

May 20, 2025
Marketing AI Tech Vendor Evaluation Template

Choosing the right AI vendor is one of the most consequential decisions a marketing team can make. This comprehensive evaluation template, developed…
Document

Aug 27, 2025
Navigating the GenAI Landscape

A Practical Roadmap for Marketing Organizations. Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this…
Document

Nov 21, 2025
2025 SMARTIES Thailand, Insights by Toluna
Document

Sep 22, 2025
The Quick Commerce Playbook

The Quick Commerce Playbook India 2025 is designed as a definitive guide for brands, businesses, and investors navigating India’s fast-evolving Q-…
Document

Apr 14, 2025
Quick Commerce Report

Summary Session - The Great Debate Slides

Related Content

Document

The State of Brand Marketing Accountability

Document

Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Document

How Marketers Make Decisions: The State of Marketing Analytics

Document

AI Disruption of Marketing Operating Models

Document

Customer Lifetime Value Prospecting

Document

Download the 2026 Official SMARTIES Brasil Submission Guide

Document

MMA Brand Safety & MarTech Industry Report Indonesia 2025

Document

Marketing AI Tech Vendor Evaluation Template

Document

Navigating the GenAI Landscape

Document

2025 SMARTIES Thailand, Insights by Toluna

Document

The Quick Commerce Playbook

Document

Quick Commerce Report

Get News from the Alliance