Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement challenges that marketers face today. Learn how innovative metrics, tools, and data integration techniques can quantify the impact of brand on long-term growth. With practical advice and a roadmap for implementation, this webinar is tailored for analytics, media, and brand professionals looking to improve their measurement frameworks and make smarter allocation decisions.