Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth | MMA / Marketing + Media Alliance
Revolution Series

Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement challenges that marketers face today. Learn how innovative metrics, tools, and data integration techniques can quantify the impact of brand on long-term growth. With practical advice and a roadmap for implementation, this webinar is tailored for analytics, media, and brand professionals looking to improve their measurement frameworks and make smarter allocation decisions.
Feb 12, 2025 Global
Webinar Sponsor:
Joel Rubinson Joel Rubinson MMA MTA Expert & President, Rubinson Partners, Inc.
Vassilis Bakopoulos Vassilis Bakopoulos SVP – Head of Industry Research, Marketing + Media Alliance
Marc Vermut Marc Vermut VP, The Knowledge Lab, TransUnion
This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement challenges that marketers face today. Learn how innovative metrics, tools, and data integration techniques can quantify the impact of brand on long-term growth. With practical advice and a roadmap for implementation, this webinar is tailored for analytics, media, and brand professionals looking to improve their measurement frameworks and make smarter allocation decisions.

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