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  2. Marketing Growth

Marketing Growth

Data Doesn’t Lie, But Your Marketing Metrics Can Mislead You

Over the past two decades, Analytic Partners has collected a vast quantity of marketing intelligence across industries and countries. This intelligence lives and breathes in ROI Genome. ROI Genome has been an evolving endeavor that goes beyond traditional “you are here” benchmarking to understand and quantify the drivers of ROI and performance at a fundamental level to establish principles and truths for success.

In our latest Flash Report, we explain how holistic measurement in the form of Commercial Analytics can help capture the true impact of marketing on sales and ROI, and better inform your spend strategy. 

As a marketing leader, you know that accurate marketing metrics are essential for making informed decisions. However, siloed metrics like return on ad spend (ROAS) can be misleading, causing brands to lose up to 35 cents for every $1 spent on marketing optimization. To assist you in overcoming this challenge, we've crafted a report, which explores the limitations of siloed metrics.

Within this report you'll discover:

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Consumer Engagement
Customer Lifecycle
CX / Customer Experience
Marketing Growth
Messaging

How a major KFC franchisee is bolstering its marketing strategy with SMS

May 17, 2023
Member Company: 
Vibes
After a successful pilot of SMS and Mobile Wallet in 162 participating KBP-owned Kentucky Fried Chicken restaurants, KBP Brands is now rolling it out in all stores.

9 Strategies to Maximize ROAS in 2023

Let’s face it—marketing in today’s ever-changing world isn’t getting any easier. Especially now, as tighter consumer spending impacts corporate—and marketing—budgets. 

As marketers face increasing pressure to do more with less, there are several tactics that can help maximize the value of every single dollar spent.

InMarket’s 9 Strategies To Maximize ROAS in 2023 provides you with nine key ways that you can continue to engage consumers, strengthen loyalty, and drive purchases. 

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MarTech Vietnam Report 2022
Consumer Engagement
Marketing Growth

MarTech Vietnam Report 2022

In the past couple of years, Southeast Asia saw accelerated growth and changes in the technology landscape due to the COVID pandemic - businesses experienced a boom in e-commerce, digital behaviors are normalized among consumers, and B2C engagement had adapted to the digital space. Now that it’s a norm for consumers to shop omnichannel and across multiple digital platforms, the next challenge for brands is to enhance consumers’ shopping experience and strengthen engagement in the future of integrated commerce.

Released: 
March, 2023
Education Section: 
Educational Documents, Research
Region: 
APAC, Vietnam
Keywords: 
2022, martech, vietnam, report
Customer Lifecycle
Data
Location
Marketing Growth
Social Media

The Connected Consumer Q4 2022

MMA Vietnam partnership with Decision Lab to present "The Connect Consumer Q4/2022." The Connected Consumer is a quarterly study conducted by Decision Lab starting in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), as well as online shopping. Data in this report is collected using Decision Lab’s online panel.

Released: 
February, 2023
File Size: 
7.93Mb
Education Section: 
Research, Trends Reports
Region: 
APAC, Vietnam, Global
Marketing Growth

CDO Perspectives 2022

CDO Perspectives 2022 is a compilation of the results from 50 interviews conducted by professors from the University of Oxford, discussions by MMA’s Chief Digital Officer Board, plus a quantitative market research survey of more than 100 CDOs across more than 20 industries. This report provides CDOs insights into the capabilities and tools required to lead a successful digital transformation, the impact of the ongoing global pandemic on the CDO and digital transformation agenda, and, more importantly, how CDOs are shaping their organization’s culture and vision.
Released: 
December, 2022
Education Section: 
Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Region: 
Global
Marketing Growth

The Evolving Role of the Chief Digital Officer

The Evolving Role of the Chief Digital Officer is a report for MMA Global based on in-depth interviews with 50 CDOs from global companies across multiple industries conducted by the Oxford Future of Marketing Initiative at the Saïd Business School, University of Oxford. The report provides a framework for the future of the CDO role, intended to provoke thought among CDOs themselves as well as their executive team colleagues.
Released: 
November, 2022
File Size: 
332 KB
Education Section: 
Educational Documents, Perspectives, Research
Region: 
Global

InMarket's 2023 Digital Marketing Playbook

As 2023 quickly approaches, now is the time to ensure your marketing strategies are set up for maximum success throughout the entire year.  InMarket’s 2023 Digital Marketing Playbook contains 10 key marketing strategies to embrace in the new year in order to drive growth in the new year and beyond.

Access key marketing strategies including:

  • Lean Heavily On Value-Based Messaging
  • Embrace Geo-Contextual Advertising
  • Utilize Household Attribution
  • And More!

Don’t wait. Set your 2023 marketing up for success today.

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