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AI

State of Generative AI and its Application in Marketing

State of Generative AI and its Application in Marketing

Sep 6, 2023 · Global
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower? What are the use cases that marketers prioritize? The first ever benchmarking study about the state of Generative AI in marketing delivers insights about these questions and explores how marketers perceive the current capabilities of the disruptive new technology. We will explore: the rate of adoption, the investment, the key use cases, and the roadmap for the next months.
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Vassilis Bakopoulos
AI
Brand Safety
CX / Customer Experience
Data
MTA
ROI

MMA Indonesia Brand Safety & MarTech Report 2023

The MMA Global Indonesia Brand Safety & MarTech 2023 Report delves into different viewpoints, insights, and effective approaches regarding brand safety strategies and the implementation of marketing technology. This comprehensive report will serve as an invaluable resource for industry professionals by providing them with a wealth of insights, trends and data to stay ahead of the curve.

Released: 
July, 2023
Education Section: 
Research, Trends Reports
Region: 
APAC, Indonesia, Global
Decision Series: State of AI in Marketing

Decision Series: State of AI in Marketing

Jun 7, 2023 · Global

Key findings from the MMA’s new State of AI study, reflecting input from senior marketing decision makers at over 100 companies about the application of AI in marketing and customer experience. You’ll learn:

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Vassilis Bakopoulos
AI

The State of AI in Marketing and CX

Featured in Digiday

We stand at the precipice of a new era, where the intersection of marketing and Artificial Intelligence (AI) is quickly becoming a catalyst for growth and innovation. Recognizing this seismic shift, MMA Global embarked on a pioneering study to chart the landscape of AI application in marketing and CX.

Released: 
May, 2023
File Size: 
1.1 MB
Education Section: 
Benchmark Studies, Research, Trends Reports
Region: 
Global
AI

Modern Marketing Reckoner 2023: Transform to Thrive

MMA Global India, in collaboration with GroupM, proudly presents Modern Marketing Reckoner 2023: the industry's most anticipated annual report. Unveiled at Impact India, this report showcases the collective wisdom and industry-neutral perspective of marketers who have fearlessly embraced transformation and elevated their marketing strategies to new heights.

Released: 
May, 2023
Education Section: 
Perspectives
Region: 
APAC, India, Global

IBM Watson Advertising's Fall 2022 Seasonal Outlook

Are you looking forward to the arrival of fall weather: cooler temperatures, changing leaves, and all things pumpkin? You're not alone. A recent survey by IBM Watson Advertising shows that 69% of consumers say they feel happy or relieved when fall weather first appears in the forecast. When fall weather does arrive, they say they will make distinct changes to their behaviors, and purchases.

Learn more about what a fashionably late fall season means for your business and what you can expect from consumers in the IBM Watson Advertising Fall Outlook. 

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Changing the narrative on bias in advertising
AI

Changing the narrative on bias in advertising

This year, over 4.6 billion people will use the internet to find information, interact with friends and loved ones, read news and be entertained1. Those online experiences and the infrastructure that supports them, specifically digital advertising, are increasingly dependent on artificial intelligence (AI) and machine learning (ML). These advanced technologies help increase efficiency and accuracy, help users find and discover content, and provide relevant products and services.

Released: 
February, 2022
Education Section: 
Research
Region: 
Global
MMA EMEA Podcast with Philippa Snare

MMA EMEA Podcast with Philippa Snare

Nov 23, 2021 · Europe

Marketers are experiencing a unique convergence of events in time; with unprecedented pressure to prove ROI in a landscape that has been transformed by changing consumer preference, where new privacy and ad relevance challenges are emerging. Hear from Philippa Snare, SVP of EMEA, on how The Trade Desk is responding to these challenges and what marketers should be doing right now to embrace this moment.

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Philippa Snare
Prioritizing Privacy: Perspectives from across the Industry

Prioritizing Privacy: Perspectives from across the Industry

Nov 18 · APAC

As digital adoption accelerates, building and maintaining trust in the digital economy via a commitment to safety, security and privacy is essential to preserve the free and open internet and for users to access information and opportunity, and businesses to connect with people interested in what they have to offer.

Vandana Chamaria Monisha Varadan Kawaljit Singh Bedi +3
Data is the Fuel of your Retention Engine

Data is the Fuel of your Retention Engine

Nov 25 · APAC

Beyond the rhetoric of Data being the new oil, this session will dig a level deeper on what's the data to collect - what the sources are and how do you make it actionable by breaking down the silos.

Session Highlights:

  • How to Collect, Unify, Deploy data
  • Stories Data Tells
  • Becoming a Power User
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Ankur Gattani Anshuman Mishra Deepak Oram +2

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