Industry Resources

With so many terms floating around the world of internet advertising it is vital for industry participants to know new media technology trends and how they affect the media landscape in Africa. DSP (demand side platform) has become one of the buzz words which needs to be grounded and given true meaning and relevance in the industry.

Mobext, the mobile marketing arm of the Havas Media Group, has released findings of the study, “Philippine Advertisers’ Attitudes Towards Mobile Marketing.”

MANILA – 19 June, 2013. One of the biggest problems facing advertisers in the Philippines is the lack of clear insight when it comes to mobile.

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Given the speed of change in devices and mobile properties, it will become increasingly important for brands and agencies to keep up with the latest developments in mobile advertising. Whether that be the way inventory is purchased, or the type of ad unit that results in the highest user engagement, marketers need to understand, adjust, and execute to provide consumers the highest value.

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Crash Course in App Monetization

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With many of our customers reporting that mobile traffic now exceeds desktop traffic, the responsive design for mobile Web versus app debate is relevant and always exciting. Those still trying to make sense of this debate are not alone. But we have been looking at our own data to evaluate mobile web against mobile apps, and have found that apps are still essential for local media.