Industry Resources

CONGRESSWHY MOBILE ADVERTISING WILL IGNITE A CREATIVE RENAISSANCE

Steve Jobs said, “Most mobile advertising really sucks.” We at InMobi agree. While our approach may be different than that of Mr. Jobs, it’s impossible to deny that iAd brought some much-needed attention to mobile creative execution. We’re convinced the important differences between mobile and the PC Web will spark the re-mergence of creative as a driving force in digital advertising.

DEVELOPERS AS INNOVATORS

With the first decade of mobile advertising now behind us, developers can at best be described as pawns in another man’s game (Steve Jobs?) or worse, completely marginalized by monolithic telco incumbents. In this next phase of mobile advertising, developers will become the primary focus. The industry that once sought to manipulate and control them, will now find it essential to cater to their needs. The developer community will be a significant force in innovation and wealth creation in the mobile industry for 2011 and beyond.

THE VALUE OF EMERGING MARKETS IN GLOBAL

Emerging markets continue to garner much media attention. But is it all just hype? The industry is still questioning whether emerging markets are really valuable. The common misperception in the developed world is that the U.S., UK, France, Germany, Japan, Australia, and Singapore, still represent the vast majority of revenues in the mobile ecosystem. Most people in developed markets find emerging markets interesting and exotic, but don’t believe they are actually very valuable.

By Jeff Hasen
Chief Marketing Officer
Hipcricket

Mobile marketing has proven to be one of the best ways to not only reach customers and prospects, but to also engage them, thereby increasing sales and customer loyalty. However, many brands don't know where to begin. The first step is selecting the best agency partner for you, and, afterwards, getting the most out of the relationship.

By Ariya Priyasantha, Head of Couponing and Ticketing at 2ergo

The business case for mobile marketing has become extremely convincing, with some very impressive reports of huge ROIs from leading brands. Many recognize that the mobile phone as a marketing medium has become an effective way to reach a consumer base which is increasingly on the move and engaged with their mobile handsets.

Have the days of the Sunday circular disappeared? As marketers seek new and innovative ways to reach the connected consumer, digital executives are deploying technologies that are displacing traditional methods of communicating with consumers in the offline world. Increasingly, consumers are turning to their mobile phones for information and offers on-the-go.