As markets come out of COVID-19, the normally predictable highs and lows of seasonal media pricing may see extreme swings. Essence's APAC head of media activation argues that brands who get out in front of the Q4 rush will be rewarded.
The media market has always been ruled by the simple economics of supply and demand. The more valuable the audience and the more competition amongst advertisers, the higher the media price.
Last year, White Ops and Google worked together to identify and investigate one of the most complex and sophisticated ad fraud operations seen to date, which led to yesterday’s news from law enforcement.
The U.S. Attorney’s Office for the Eastern District of New York announced criminal charges related to the ad fraud scheme, marking a major milestone in the industry’s fight against ad fraud and a change in approach to ensure actual ramifications for the bad actors involved.
With at least 30 major retailers announcing store closures in 2017, staying afloat and accelerating growth in the digital age are the main challenges faced by retailers today.
Near’s new eBook, “How Retailers can use Ambient Data for a Multi-Channel Strategy,” highlights why retailers need to invest rather than divest in today’s digitally augmented world, and the possible solutions they can adopt in the new playing field to stay relevant.
Though somehow missed in the Android O keynote, a big change coming to the Android O launcher is a new feature named “Dots.” From the user’s home screen, each icon can now create an icon notification. The user can access these notifications by long-pressing an icon with a dot on their home screen as seen in the following GIF.
Note: This article was published on StreetFight on May 23rd, 2017 by April Nowicki
Image and video hosting website Photobucket is the latest tech brand that’s going local. The company announced today that it is partnering with location intelligence firm Cuebiq to understand users’ offline behaviors and provide them with a more relevant experience.
With the introduction of iOS 10 in September 2016, Apple officially dropped support for the iPhone 4s, a device introduced nearly 5 years prior in October 2011. Following this news, iOS devs rejoiced! No longer would they need to continue supporting a device that was more than 5 years old and starting to show its age in terms of processing power, features, and available hardware sensors.
Just as our Rocketeers are coming down from Google I/O fever, Bottle Rocket’s iOS Engineers are gearing up for Apple’s 2017 Worldwide Developers Conference (WWDC). We’re sending some of our Rocketeers to the event where they anticipate announcements regarding Siri and many other surprises that present and potential clients can use to grow their businesses and further connect with customers. We’ve asked some of our Engineering Jedi (our lead engineers) what they hope to see at WWDC this year.
We’re fresh off our Dallas breakfast event with the Mobile Marketing Association where Bottle Rocket, 7-Eleven, and Urban Airship shared what effective mobile experiences look like and why they matter. We’re still feeling jazzed about the concepts discussed during the event, and had to share five of our favorites.
Click through to the Bottle Rocket website to watch the entire breakfast conversation or continue reading for our top 5 takeaways from the event.
Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution.
