April 4, 2011
THE VALUE OF EMERGING MARKETS IN GLOBAL
Emerging markets continue to garner much media attention. But is it all just hype? The industry is still questioning whether emerging markets are really valuable. The common misperception in the developed world is that the U.S., UK, France, Germany, Japan, Australia, and Singapore, still represent the vast majority of revenues in the mobile ecosystem. Most people in developed markets find emerging markets interesting and exotic, but don’t believe they are actually very valuable.
In order to help establish the real value of emerging markets, InMobi partnered with Informa Telecoms & Media. We combined their research on Mobile Data Services Revenues & Growth with our InMobi Network Data report, to form a more complete picture of the emerging mobile ecosystem. Together our research demonstrates that emerging markets are not just hype. Globalization is in fact real, and emerging markets are positioned to become the most important mobile media markets in the world.
Informa estimates that the global mobile data services market , including mobile advertising, was worth U.S. $224 billion in 2010. Over the next four years the market will increase to U.S. $340 billion in 2014.
With limited growth prospects in developed countries, the emerging markets represent high growth areas and are becoming a key focus for the mobile industry including: mobile operators, handset manufacturers, infrastructure vendors, as well as the data services platform, advertising and technology vendors. It’s our belief that these emerging markets will soon eclipse the developer world and represent the vast majority of the global mobile ecosystem. Why? Because mobile adoption in the developed world is happening at blistering pace and the sheer scale of these markets will soon dwarf that of developed markets.
For the full whitepaper with accompanying graphs, please visit http://www.inmobi.com/wp-content/uploads/2010/11/InMobi_TLS_EmergingMark....
