Research & Insight | Page 17 | MMA / Marketing + Media Alliance

Stay informed of new MMA research, reports and insights.

Join our mailing list and be the first to receive MMA’s proprietary research.

Research & Insights

MMA Research enables marketers with the tools needed to adjust their investments to optimize and increase ROI.

MMA Mobile Application Privacy Policy Framework

The Mobile Marketing Association is the premier, global not-for-profit trade association that works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. In this capacity, we are pleased to introduce the attached Mobile Application Privacy Policy, authored and prepared by the MMA Privacy & Advocacy Committee. The intent of this privacy policy is to provide the mobile application developer with policy language that can be quickly and completely understood by the consumer.

Read the Press Release: 
Mobile Marketing Association Releases Final Privacy Policy Guidelines for Mobile Apps
Released: 
December, 2011
Education Section: 
Archive

Pages