Guidelines | Page 6 | MMA Global
  2. Guidelines
  2. Guidelines

Guidelines

Attribution
MTA

MMA Multi-Touch Attribution (MTA) Journey Map

The Multi-Touch Attribution (MTA) Journey Map is an end-to-end guide on how to launch a successful multi-touch attribution (MTA) initiative at your organization.
Released: 
October, 2019
Education Section: 
Definitions, Educational Documents, Guidelines, Research
Region: 
Global
Fraud

Combating Mobile Fraud - MMA Infographic

Released: 
July, 2019
Education Section: 
Definitions, Guidelines, Research, Trends Reports

Turkey Mobile Ad Spend Report 2018

This report is about Turkey 2018 Mobile Ad Spending. 

Released: 
May, 2019
Education Section: 
Guidelines
Region: 
Europe, Türkiye
Keywords: 
Mobile Ad Spend, mobile advertising
Attribution
Data
MTA
Privacy

Executive Summary: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
Released: 
May, 2019
Education Section: 
Best Practices, Educational Documents, Guidelines, Research, Trends Reports
Members Only
Attribution
MTA

Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
Forgot your password?
To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.
Read the Press Release: 
Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era
Released: 
April, 2019
Education Section: 
Benchmark Studies, Educational Documents, Guidelines, Research

Playbook Privacy

Released: 
December, 2018
Education Section: 
Guidelines, Best Practices, Educational Documents

Playbook Mobility Moments

Released: 
December, 2018
Education Section: 
Guidelines, Perspectives, Best Practices, Educational Documents

Whitepaper Innovate LATAM

Released: 
December, 2018
Education Section: 
Guidelines, Perspectives, Educational Documents

Checking In: Use Cases for Location Data Beyond Geo-fencing

Case studies about Danone, Patrón, Swarovski and more will change how you employ location data
Released: 
December, 2018
Education Section: 
Best Practices, Definitions, Educational Documents, Guidelines, Perspectives

Whitepaper SXSW 2018

O SXSW ja faz parte do calendario anual de eventos de milhares de profssionais do mundo todo, tendo se consolidado como um grande palco de inovacao. Por ele passam cientistas, políticos, terapeutas, cineastas, empreendedores e engenheiros, entre muitos outros, para discutir temas que vao da fragilidade dos relacionamentos aos carros autônomos voadores, projetos espaciais e ate a regulamentacao de Inteligencia Artifcial.

Released: 
May, 2018
File Size: 
7.9 MB
Education Section: 
Guidelines, Best Practices