Future of MTA Data Identifiers - Inaugural Working Group Session

Related Content

Document

Jun 25, 2024
State of AI in Marketing in Vietnam 2024

Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in…
Document

Mar 20, 2026
The State of Brand Marketing Accountability

Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
Document

Jun 27, 2024
State of AI in marketing: AI Trends & Actionable Insight

The "State of AI in Marketing 2024" report from MMA Global APAC, in collaboration with Punctuate.Inc provides an in-depth analysis of how businesses…
Document

Oct 18, 2024
State of AI in Marketing in Germany 2025

Welcome to the State of AI in Marketing in Germany report, an in-depth exploration of how artificial intelligence (AI) is reshaping the ma…
Document

Nov 25, 2024
E-commerce: Strategic Insights into Vietnamese Shopper and Travel Behaviors in 2024

In today’s rapidly evolving marketing landscape, staying ahead requires collaboration and insights from industry leaders. That’s why ShopBack and the …
Document

Jun 11, 2026
Peak Season Playbook

Peak Season Playbook is a strategic retail media guide built for Türkiye's overlapping peak periods: Valentine's Day, Ramadan, Mother's Day, …
Document

Apr 8, 2026
MMA Indonesia Data, Insights & Outlook 2026 - Q1: Ramadan Growth

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
Document

Dec 16, 2025
[MMA X BUZZMETRICS] Fashion Insight In Peak Season - Knitwear Category

The Knitwear category has firmly established its dominance in Vietnam's cold-weather social media landscape, particularly driven by Northern…
Document

Oct 1, 2025
Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
Document

Nov 21, 2024
Retail Media 2.0 - Moving Up The Funnel

Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion.…
Document

Nov 5, 2025
A.I on Vietnam Social Media

How Vietnam Talks, Thinks, and Adopts A.I.
Document

Jan 8, 2026
[MMA X BUZZMETRICS] Matcha on Social Media_Connecting With Users Through Matcha Enjoyment Trends

This report explores the evolving landscape of Matcha conversations on Vietnamese social media in 2025, where trends, user behaviors, and brand…

Future of MTA Data Identifiers - Inaugural Working Group Session

Related Content

Document

State of AI in Marketing in Vietnam 2024

Document

The State of Brand Marketing Accountability

Document

State of AI in marketing: AI Trends & Actionable Insight

Document

State of AI in Marketing in Germany 2025

Document

E-commerce: Strategic Insights into Vietnamese Shopper and Travel Behaviors in 2024

Document

Peak Season Playbook

Document

MMA Indonesia Data, Insights & Outlook 2026 - Q1: Ramadan Growth

Document

[MMA X BUZZMETRICS] Fashion Insight In Peak Season - Knitwear Category

Document

Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Document

Retail Media 2.0 - Moving Up The Funnel

Document

A.I on Vietnam Social Media

Document

[MMA X BUZZMETRICS] Matcha on Social Media_Connecting With Users Through Matcha Enjoyment Trends

Get News from the Alliance