The Mobile Marketing Association and Decision Lab Ad Fraud report is the most essential guide for every marketer, agency, tech-provider and publisher to understand the mobile marketing ecosystem. The report marks the coming together of one of the biggest global trade associations and market research companies and this endeavour benefits all stakeholders in the business.
The Multi-Touch Attribution (MTA) Journey Map is an end-to-end guide on how to launch a successful multi-touch attribution (MTA) initiative at your organization.
If your company is an MMA member and you need log-in information, please email [email protected].
According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.
En este documento, la Mobile Marketing Association se propone
analizar minuciosamente las principales tendencias que orientarán al
mobile marketing en 2018. Aquí encontrará insigths, análisis, opiniones
y proyecciones de grandes players de la industria que analizan los
beneficios y los desafíos de temas como Realidad Aumentada,
Blockchain, Inteligencia Artificial, Pagos Mobile, Servicios basados en
Localización, Atribución Multi-Touch y Transparencia en el Uso de Datos.
