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India: Mobile App Trends 2021: A Regional Benchmark of App Performance

Aug 11, 2021 · APAC

A closer look at India's mobile market

App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew.

Released: 
July, 2021
Region: 

Agenda (SGT)

By the end of the program, participants will be equipped with technical knowledge of Marketing Technologies (MarTech) and the skillful application of evaluating business needs of MarTech stack solutions to architect an efficient and experience-driven enterprise.

Classes are done via the Zoom Conferencing App.

Undefined

Conference Tracks

Day 1: MarTech Explained & MarTech BluePrint

Agenda

Undefined

Wednesday, August 18, 2021

India: Leveraging Consumer Data for Marketing: Insights from our survey of over 150 marketers

Aug 5, 2021 · APAC

Data is focal to business hence it's key for marketers to understand the evolving data landscape, winning data strategies to drive better business outcomes and customer experiences.

MMA India has collaborated with EY to create an industry-first valuable go-to resource to reveal how marketers use consumer data, measure ROI, ensure governance and build data capabilities.

Key insights :

Released: 
July, 2021
Education Section: 
Region: 

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