Updated to 90 capabilities to accommodate industry-wide shifts from AI
Today’s marketing and media landscape has become so complex and complicated, it has become harder than ever to simply market.
It’s led to a veritable fog of marketing in which it’s less clear than ever how to generate results. A survey of 493 companies across all ad sectors found that 80 percent of managers at large firms are not satisfied with marketing’s effectiveness.
Questions keeping up marketing executives week after week include:
Brands invest in multiple campaigns across platforms, hoping to reach a diverse audience and deliver on their goals. Within mobile, there is one environment that attracts all audience groups - gaming. While in-game advertising has been proven to reach a wide range of audiences in innovative formats that capture attention - some brands are still hesitant to use it.
Join Digital Turbine’s Amit Rathi to take a closer look at how brands are already winning in-games and what more they can do to unlock the benefits of engaging creatives on mobile.
