| Page 196 | MMA / Marketing + Media Alliance
Performance today = Right Audience + Right Algorithm

Performance today = Right Audience + Right Algorithm

Oct 20, 2022 · APAC

The two common buzzwords in digital advertising are audience targeting and programmatic.

Join us on a live virtual fireside chat to understand how both are getting more refined, and work in a commerce first world to deliver brand outcomes.

Key takeaways:

Watch Now
Sudarshan Sarma Taranjeet Singh

State of the Industry 2022 - Modern Marketing in Asia Pacific

To drive growth in the digital age, marketing needs to modernise a specific set of capabilities and mindsets.

But as complexity grows, marketers face increasingly difficult choices about: where to allocate their investments; what objectives and tactics to choose; and what capabilities to develop in order to drive future growth.

This report – a collaboration between WARC and MMA Global – examines how the industry is approaching these challenges, with a focus on current trends and future opportunities. 

Released: 
October, 2022
Education Section: 
Educational Documents, Research
Region: 
APAC
Data

India: Leveraging Consumer Data for Marketing 2022 - MMA EY Initiative

The second edition of the MMA EY Leveraging Consumer Data For Marketing 2022 report is based on a survey in which over 170 CEOs and CMOs across various sectors participated to understand the trends amongst the CXO community on consumer data strategy and critical success factors. The report offers a deep dive into the world of data maturity and best practices to guide marketers and provide them with toolkits to ace their data marketing journey.

Released: 
October, 2022
Education Section: 
Perspectives, Research, Trends Reports
Region: 
APAC, India
Marketing Growth
MTA

Research Reveals The Great Divide When It Comes To Marketing Growth

2 min read

Author Roy T. Bennett once said: “It’s only after you’ve stepped outside your comfort zone that you begin to change, grow, and transform.” Now, I don’t think Mr. Bennett was referring to marketers when he said this – I’m thinking this is more of a general, overall human declaration but it is absolutely applicable to marketers in the context of growth.

Steve Olenski
Attribution
Data

9 in 10 Marketers Uncertain About the Digital Transformation Future

2 min read
In the digital age, changes come fast and furious and if marketers do not keep up, well let’s just say they may be in for a rude awakening. As is usually the case, there are lots of changes afoot for marketers and while the big change has been delayed, there are still plenty of changes to be ready for.
Andrew McCauley
Series

Is the CDO Role More Important Than Ever?

Join us for our 4-part webinar series starting November 10
Survey

Share your knowledge

Be part of the community that will get the latest actionable information on the evolution of the CDO role and start applying before anyone else.

Pages